Sr. Professional, Brand & Category Sr. Professional, Brand & Category at Under Armour | Baltimore, MD | $90K/yr – $120K/yr

Under Armour

Sr. Professional, Brand & Category Sr. Professional, Brand & Category

Baltimore, MD (Hybrid)

$90K/yr – $120K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Own the regional marketing narrative by translating global category stories into locally resonant campaigns, events, and partnerships that connect with athletes and fans, coordinating across Retail, Digital, and Sports marketing to drive category growth.

Local storytelling and multi-channel activation across events, partnerships, and retail touchpoints.
Cross-functional GTM execution with FP insights, agencies, and creators to deliver locally relevant campaigns.
Monitor trends and competition to keep category narratives fresh and impactful.

Job Description

Responsibilities

Build integrated marketing plans for key categories, Run / Train / Basketball in accordance with consumer-centric approach under global strategy and guidance
Develop and execute marketing strategies and actions of key category stories across multiple consumer touch points, briefing and working with internal/external team to bring concepts and big ideas to life
Fully digest global strategies throughout GTM (go-to-market) process to deliver UA’s key innovations and category stories to local focused performers(FP)
Understand local FPs insights on key categories and apply on planning & execution with a creative & locally relevant approach
Develop/localize consumer facing messages of key products aligning with merchandising team
Plan and execute branded events and experiential activations to closely engage with local FPs
Drive partnership or collaboration with different brands, media, influencers & creators to create brand hype around key categories/stories
Drive integration within marketing team by closing working with Retail, Digital & Sports MKTG functions
Cross alignment and collaboration with other business units including Retail, Merch & E-commerce
Keen on new marketing trends and monitor competition in sports / consumer industries

Requirements

Bachelor's degree with typically 5 years of relevant experience or Master's degree with typically 3 years of relevant experience or typically 9 years of relevant work experience without degree.
Strong interpersonal skills and ability to collaborate effectively with team members across all departments
Constant curiosity to find new ways with a creative approach
Responsibility and accountability with strong multi-tasking skills
High level of both verbal and written English communication is preferred

Preferred

Understanding of team sports and experience in sport related community preferred

Benefits

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Under Armour

3.8 Glassdoor

Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

Founded in 1996

Baltimore, Maryland, US

12K employees (1,203 in marketing)

www.underarmour.com

67% recommend to a friend

68% CEO approval