Responsibilities

• Own and drive go-to-market strategies for the ROG Gaming Desktop/AiO Category in alignment with business objectives, performance metrics, and ROI targets.
• Develop and lead compelling U.S. product launch plans from consumer insight and positioning through execution, measurement, and post-launch optimization.
• Define target audiences, consumer pain points, competitive differentiation, positioning, key messaging, and communication pillars for new and existing products.
• Translate complex PC and gaming technology features into clear, differentiated, and culturally relevant consumer benefits and stories.
• Develop integrated marketing strategies across paid, owned, earned, experiential, retail, and digital touchpoints, ensuring tactics are grounded in a clear strategic rationale.
• Manage cross-functional implementation, collaborating with Product Management, Sales, PR, Social, Creative, and agency partners to ensure seamless execution of marketing plans.
• Partner with the Global Marketing Team at ASUS Headquarters to support global product strategy while advocating for U.S. market needs and consumer insights.
• Serve as the local market expert for gaming culture, consumer behavior, competitive activity, and category trends, identifying opportunities for differentiated positioning and growth.
• Represent ASUS at tradeshows, gaming events, and industry events, communicating product value propositions, use cases, and brand relevance to media, partners, and consumers.
• Develop and maintain knowledge of MDF (Marketing Development Funds) requirements, compliance, and reporting processes to support accurate marketing budget management.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (or equivalent experience).
• 5+ years of relevant experience in product marketing, category marketing, or go-to-market strategy, with demonstrated ownership of product launches, positioning, and integrated marketing plans.
• Demonstrated familiarity with gaming culture and gamer audiences; must be able to speak credibly and authentically to the gaming community.
• Proficiency in marketing planning, integrated campaign development, budget management, and performance analysis.
• Excellent presentation and executive communication skills, with the ability to clearly articulate strategic recommendations and defend a point of view.
• Strong product positioning, messaging, storytelling, and value-proposition development skills.
• Strong understanding of consumer behavior, audience segmentation, pain-point identification, and competitive differentiation.

Preferred

• Experience in the Gaming, Consumer Electronics, PC, or hardware technology industries.
• Hands-on familiarity with gaming PCs, PC building, components, or gaming hardware.
• Prior experience managing creative, advertising, PR, social, or media agencies.

Benefits

• Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).