Sr. Product Marketing Manager at Informed K12 | USA | $150K/yr – $180K/yr

Informed K12

Sr. Product Marketing Manager

USA (Remote)

$150K/yr – $180K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own platform storytelling and PMM playbooks for a high growth startup, shaping ICPs, positioning and launches with a sharp cross-functional cadence.

Platform storytelling: define positioning and narratives across ICPs and personas.
Enablement and launches: craft talks, discovery guides, and win-rate narrative plans for new AI features.
AI systems: build battlecards, proposal generators, and competitive briefs while accelerating research and asset creation.

Job Description

- Define the Platform Story and core positioning across ICPs. - Translate complex product capabilities into clear narratives for distinct buyer personas. - Lead messaging for new product launches, including AI features, with cross-functional alignment. - Equip Revenue with sales talk tracks, discovery frameworks, and objection-handling guides. - Build and maintain a competitive intelligence program to inform positioning and buyer research. - Identify friction in the sales process and design messaging systems with Sales leadership. - Build AI-powered systems like dynamic battlecards, proposal generators, and competitive briefs. - Use AI to accelerate research, positioning development, and asset creation. - Establish feedback loops with Sales, CS, and Product to refine positioning over time. - Track enablement effectiveness through win rates, competitive displacement, and adoption of key narratives.

Informed K12

4.6 Glassdoor

We help school district administrators operate efficiently and gain insight into their most critical school business processes.Still today, most school districts have hundreds of mission critical processes that run on paper, making visibility and improvement near impossible. We transform paperwork from a daily stumbling block to a strategic tool. This makes it possible to hire the right teachers faster, make sure students have a way to get to school, ensure teachers get reimbursed and paid on time, and a lot more.We are powering the future of school district operations by helping district administrators drive the systemic change needed to improve productivity, accountability and equity.

Founded in 2012

Oakland, California, USA

74 employees (6 in marketing)

www.informedk12.com

91% recommend to a friend