Responsibilities

• Develop and drive Creator-facing marketing strategies to market products and features
• Spearhead Creator marketing initiatives for tech integrations that we are building with our social media app partners, driving adoption and content generation from our creators
• Partner with product and tech to drive customer-centric product improvements and influence new feature introduction and roadmap inclusions
• Lead the development and execution of the feature launch keynote presentation at our annual Creator Summit event
• Develop and lead senior-level GTM doc reviews
• Input into senior leader-level documents including quarterly business reviews, annual planning documents, and more.
• Lead as our international teams' marketing partner and provide proper updates on international business performance to central leadership
• Support scaling go to market initiatives to international countries, working closely with product, marketing, and tech partners

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Bachelor's degree

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.

Benefits

• Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.