Responsibilities

• Own the narrative and in-product experience for C2C seller product experiences. Prioritize high-impact opportunities that meaningfully improve customer conversion, retention and engagement. Collaborate with cross- domain PMMs to drive product and value prop enhancements for seller journey
• Influence Product Roadmap Decisions: Advise Product teams on seller motivations, friction points, and behavioral patterns. Use funnel-level insights to shape product prioritization across domains. Connect domain-level product improvements to activation outcomes and long-term seller value
• Inbound and Outbound Product Marketing : In this role, you will balance both inbound and outbound product marketing workstreams. You will drive the inbound strategy by gathering market insights and the "voice of the customer" to influence the product roadmap and develop core positioning. On other hand, your outbound responsibilities will focus on bringing those products to market through high-impact launch campaigns, sales enablement, and compelling storytelling that drives adoption and growth.
• Lead with Customer Advocacy: Be the voice of customers and an expert of personas in the target audience. Influence product roadmap with new/improved experiences based on customer research, competitive analysis, and market trends.

Requirements

• 10+ years of experience in Product Marketing and Strategy in consumer, online services or marketplace industry.
• Deep end-to-end Product Marketing expertise, including audience segmentation, naming, positioning, messaging, and GTM execution with a strong knowledge of how to connect Product-Market-Fit and Go-to-Market for business impact.
• Demonstrated success in influencing and aligning cross-functional collaborators and senior leadership; ability to communicate clearly, advocate for data-driven recommendations, and stand confidently behind strategic decisions.
• Proven ability to lead from ambiguity to structure, creating clarity and scalable frameworks in complex, cross-functional environments.
• Solid experience building with GenAI tools and APIs (e.g., OpenAI, Claude, LangChain), with at least 1–2 years applying them to real-world workflows or products.
• Comfort with scripting, prototyping, and building fast with Python, Streamlit, or internal equivalents.
• Fluency in prompt engineering, few-shot design, and shaping system behavior through well-structured context and tone.

Preferred

• Would-be nice-to-have items are not listed in the description.

Benefits

• the total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave).
• Details of participation in these benefit plans will be provided if an employee receives an offer of employment.