Responsibilities

• Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches
• Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space
• Oversee strategy, execution, and performance of cross channel global marketing plans to build awareness, adoption and engagement of key features
• Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music
• Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience
• Develop compelling GTM creative assets (video, social, Owned & Operated) working cross-functionally with creative designers
• Provide copywriting guidance
• Advocate for the optimal customer experience when working on UX design with product teams
• Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• 7+ years of managing stakeholders in cross-functional project experience
• 7+ years of product marketing experience driving go-to-market strategies and cross-functional campaign execution in consumer technology, entertainment, or digital media
• 5+ years of experience developing and launching scalable marketing frameworks across multiple product releases
• Demonstrated experience conducting customer research and translating insights into competitive positioning strategies
• Proven track record managing multi-channel global marketing campaigns that drive measurable adoption and engagement metrics

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• 5+ years successfully developing creative marketing assets (video, social, owned channels) in partnership with design and creative teams
• Experience providing strategic copywriting direction and advocating for customer experience in UX design processes
• Track record establishing repeatable processes and mechanisms that scale across global markets and diverse customer segments
• MBA or advanced degree in Marketing, Business, or related field
• Deep understanding of music streaming industry dynamics, competitive landscape, and emerging trends in audio entertainment

Benefits

• The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
• USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually
• USA, CA, San Francisco - 157,100.00 - 212,600.00 USD annually
• USA, NY, New York - 157,100.00 - 212,600.00 USD annually
• USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually