Responsibilities

• Own product positioning and the messaging architecture across B2B segments, translating payment and lending capabilities into value propositions that resonate with procurement leaders, treasury, finance, and Accounts Payable managers.
• Develop buyer and persona frameworks for the B2B payments buying committee, mapping the purchase journey across the multiple stakeholders who evaluate and approve a payment method.
• Lead GTM strategy for new product launches from internal enablement through customer-facing launch, including launch tiering, adoption metrics, and post-launch optimization.
• Analyze funnel metrics and program performance to identify opportunities, inform the product roadmap, and design programs that accelerate customers from application through activation.
• Build sales enablement and customer-facing content, including thought leadership, case studies, and campaign assets tailored to procure-to-pay decision makers.
• Use generative AI and agentic workflows to scale content production, sharpen customer segmentation and insight, and personalize programs across the lifecycle.
• Ensure our products and positioning are well represented in AI-mediated buyer research, and communicate our own AI-powered product capabilities credibly to B2B customers.
• Partner with international teams to scale product marketing globally, and present results and recommendations to senior leadership.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience with customer segmentation, profiling, and targeting
• Experience using any of SQL or other analytical tools for conducting data analysis
• Knowledge of procurement and source to pay processes and solutions or equivalent experience
• Experience engaging and influencing senior executives, demonstrating a strong familiarity with decision-making processes in enterprise customers
• Experience positioning and selling innovative solutions to new and existing customers and market segments
• Experience working with or evaluating AI systems

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching, paid time off, and parental leave.