Responsibilities

• Execute integrated GTM campaigns across digital, paid media, thought leadership, and event channels
• Support development of campaign briefs, messaging documentation, and activation plans aligned to commercial objectives
• Partner with channel teams to ensure campaigns are launched on time and optimized for performance
• Track, analyze, and report on key performance metrics (engagement, conversion, leads, pipeline contribution, ROI)
• Conduct post-campaign analysis and translate data into actionable recommendations
• Support A/B testing, audience segmentation, and channel optimization strategies
• Maintain reporting frameworks to ensure visibility into campaign performance
• Ensure message consistency and quality across all campaign assets

Requirements

• 2+ years of marketing experience (product marketing, performance marketing, or integrated marketing preferred)
• Experience executing digital and/or multi-channel campaigns
• Strong analytical skills and comfort working with performance data and KPIs
• Familiarity with marketing metrics such as conversion rates, engagement, pipeline impact, and ROI
• Strong project management and organizational skills
• Clear written and verbal communication skills
• Proactive, growth-oriented mindset with desire to build strategic marketing expertise
• Employment eligibility to work with American Express in the United States is required

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities