Responsibilities

• Build, maintain, and communicate the TikTok Shop demand forecast, including material-level sales plans that reflect account priorities, promotional activity, inventory availability, and emerging demand signals
• Partner with Sales, Finance, Merchandising, Demand Planning, and Digital Marketplace teams to develop and complete seasonal and in-season plans that support revenue, margin, and inventory objectives
• Lead the account planning process at TikTok Shop, converting growth strategies, product launches, promotional calendars, affiliate programs, and live shopping events into actionable forecasts and inventory plans
• Develop financial plans alongside inventory strategies by rolling up bottom-up forecasts, validating against company targets, and identifying risks, opportunities, and trade-offs to drive informed decision-making
• Supervise business performance through analysis of sell-through, traffic, POS, inventory, promotional activity, and demand signals from marketing materials to identify opportunities for growth and forecast optimization
• Evaluate forecast accuracy, customer metrics, and seasonal performance trends to continuously improve planning assumptions, demand forecasts, and inventory strategies
• Develop a deep understanding of TikTok Shop demand drivers, including content performance, creator and affiliate activity, promotional mechanics, seasonality, consumer behavior, and replenishment patterns
• Conduct quantitative analysis and generate actionable insights to optimize assortment, inventory investment, and responsiveness to rapid demand shifts within the social commerce environment
• Partners with Supply Planning teams to ensure inventory constraints, receipts, lead times, and availability are accurately reflected in forecasts and business plans
• Prepare executive-ready reporting, business recaps, and recommendations that clearly communicate performance, challenges, potential benefits, and strategic actions to leadership teams

Requirements

• Bachelor’s degree in Business, Supply Chain, Analytics, Merchandising, or a related field preferred
• 5+ years of planning, OTB, demand planning, marketplace, or digital commerce experience; apparel, footwear, ecommerce, or omnichannel experience strongly preferred
• Strong understanding of digital customer experience and marketplace dynamics, with curiosity for emerging social commerce platforms such as TikTok Shop, Amazon, Zappos, eBay, and other digital partners
• Understanding of demand, supply, service, and S&OP / IBP principles, with the ability to balance growth, profitability, inventory health, and service levels
• Strong analytical capabilities using systemic planning tools, Excel, and data visualization tools; Power BI experience a plus
• Proven track record to translate sophisticated analysis into clear, actionable recommendations for cross-functional and leadership audiences
• Highly collaborative communication style capable of influencing across Sales, Merchandising, Finance, Demand Planning, Supply Planning, and Digital Marketplace partners
• Comfort operates in a fast-paced, high-growth digital environment where priorities shift quickly and decisions require both analytical discipline and commercial agility

Benefits

• This position is eligible to participate in a company incentive program.
• This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.