Responsibilities

• Social Media Management & Optimization: Act as internal subject matter expert for social platforms, dynamics, and opportunities.
• Act as an "always-on" social monitor — spotting cultural moments, topics, or trends and elevating actionable opportunities to brand teams for rapid approval and activation.
• Social Listening in partnership with I&A, and Social/Influencer agencies to develop actionable insights.
• Partner with Influencer & Content Manager, Brand Management, MP&A Specialists, and Media Lead to develop plans, KPIs, learning agendas, and investments.
• Manage social media agency for social strategy, channel approach, investment, community management and content creation.
• Maintain owned channels: Meta, TikTok and YouTube.
• Provide recommendations for boosting and optimizing content.
• Establish and track campaign metrics in real-time (reach, engagement, conversions).
• Own and complete optimization and performance reporting templates designed by the Influencer and Content Planning Director.
• Strategic Planning & Collaboration: Participate in Brand and Marketing Expert Team (MET) planning sessions, leveraging a culturally engaged social and influencer lens to enhance brainstorms for activation ideas.

Requirements

• Bachelor's degree in a related field.
• At least 3 years of experience managing a brand’s social media account preferably within CPG, consumer-brand settings, or at an agency.
• At least 3 years of experience in influencer marketing, preferably within CPG, consumer-brand settings, or at an agency.
• Strong knowledge of social platforms (TikTok, Instagram, YouTube) and creator ecosystem dynamics.
• Comfort working cross-functionally in multidisciplinary teams.
• Strong communication and storytelling skills (verbal & written).
• Experience in fast-paced environments, managing multiple projects simultaneously.
• Ability to build and nurture relationships across multiple key stakeholders.
• Creative thinking and problem-solving abilities.
• Consumer empathy, analytical & research skills.

Preferred

• 3+ years of experience in content creation management.
• Proven ability to manage agency relationships and negotiate deliverables to brand standards.
• Experience navigating complex organizations.
• Experience building and optimizing influencer and social activation playbooks or workflows.

Benefits

• Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks.
• Health benefits
• Retirement and financial wellbeing
• Time off programs
• Wellbeing support
• Perks
• Total Rewards package