Responsibilities

• Own strategy, execution, and optimization of paid media across Google, LinkedIn, Meta, Reddit, and other channels, including managing a multi-million dollar annual budget, pacing, audience layering, creative testing, and bid strategy.
• Build and scale digital ABM program, using tools and AI to sharpen targeting accuracy, expand buying committee reach, and personalize ad creative at scale across personas and industries.
• Design and run structured experimentation frameworks, with AI in the loop to surface performance patterns faster than manual analysis allows.
• Stand up and optimize emerging paid channels to obtain insights and drive positive ROI for the business.
• Build an AI-augmented operating system for paid media, using LLMs and AI tools to accelerate ad copy generation, creative variant testing, audience research, landing page iteration, and post-campaign analysis.
• Partner with Marketing Ops and RevOps to build closed-loop reporting from ad impression to closed-won, at both the lead and account level, fueling weekly, monthly, and quarterly performance synthesis, pipeline diagnostics, and exec-ready summaries.
• Partner with SDR and AE teams to keep lead handoff, follow-up, and feedback loops tight, with regular reviews on lead quality and pipeline outcomes.

Requirements

• 5+ years of hands-on B2B performance or growth marketing experience, ideally at a high-growth SaaS or cybersecurity company
• Deep operator-level expertise in Google Ads and LinkedIn Campaign Manager, including complex campaign structures, audience segmentation, bid strategy, and conversion tracking
• Demonstrated fluency with AI tools in a marketing context (LLMs for copy and analysis, generative tools for creative, AI-enabled workflow tools) and a point of view on where AI delivers real leverage vs. where it doesn’t
• A track record of driving pipeline (not just leads), with accountability for both sourced and influenced pipeline
• Proficient in HubSpot and Salesforce, comfortable pulling reports and partnering with marketing ops to maintain attribution integrity
• Sharp analytical instincts, with the ability to translate spreadsheet data into clear narratives and next steps for leadership, increasingly augmented by AI
• Experience running ABM or signal-based paid programs in coordination with SDR and Sales, including target account targeting and buying committee multithreading
• A bias for testing, iteration, and reading the data honestly, even when it means killing a campaign you built
• Self-starter mindset, comfortable owning a function end to end in a fast-moving environment

Preferred

• Bonus: experience marketing to security or technical buyers, and/or experience building custom GPTs, automations, or AI agents to streamline marketing workflows