Responsibilities

• Own a portfolio of law firm accounts across Google Ads, LSAs, Meta, and YouTube
• Build, launch, and optimize campaigns aligned with client goals and Pareto best practices
• Manage budgets ranging from $20K/month to $500K+/month
• Execute keyword strategy, audience targeting, bid strategies, and creative testing
• Identify and eliminate wasted spend
• Optimize toward qualified leads and signed cases, not just conversions
• Continuously improve: Cost per lead (CPL), Cost per qualified lead (CPQL), Cost per case (CAC)
• Implement offline conversion tracking, audience segmentation and exclusions, cross-channel retargeting
• Maintain consistent testing across ads, audiences, and landing pages
• Identify conversion bottlenecks on landing pages and provide data-backed recommendations

Requirements

• 8+ years of paid media experience (Google Ads, Meta, etc.)
• 3+ years managing law firm advertising campaigns (PI, WC, SSD, criminal, etc.)
• Proven track record managing and optimizing $100K+/month in ad spend
• Deep expertise in: Google Ads (Search, PMax), Google LSAs, Meta Ads, YouTube
• Strong understanding of: conversion tracking and attribution, offline conversion imports, and landing page optimization and CRO
• Demonstrated ability to improve CPL, lead quality, and ROI
• Advanced proficiency in reporting and analytics (Sheets, Looker Studio, etc.)
• Strong communication and client-facing experience

Preferred

• Ruthless optimizer who takes wasted spend personally
• Outcome-driven — you care about signed cases, not just leads
• Highly analytical but able to communicate clearly
• Proactive and autonomous — you don’t wait for direction
• Detail-oriented without losing strategic perspective
• Comfortable being held accountable to performance

Benefits

• 1) 401(k) plan
• 2) Health insurance
• 3) Fully remote (U.S.-based)