Responsibilities

• As the Sr. Paid Media Manager, you will own Bloomerang's paid acquisition strategy end-to-end.
• You are responsible for driving measurable pipeline and revenue growth through multi-channel paid media programs including Google, LinkedIn, Meta, YouTube, CTV, Directories, and ABM platforms (including 6sense).
• You will define the strategic roadmap, manage agency performance, optimize channel mix, and partner cross-functionally with Demand Gen, Customer, Brand, RevOps, and Sales to improve CAC, pipeline velocity, revenue, and ROI.
• Define and evolve Bloomerang's paid media strategy aligned to revenue targets and GTM goals.
• Develop annual and quarterly acquisition plans tied to pipeline and CAC goals.
• Lead testing roadmap across channels (creative, audience, bidding, messaging).
• Own the contribution percent of paid to the all-in revenue targets.
• Own paid contribution to MQAs, SALs, pipeline, and revenue.
• Forecast spend, performance, and ROI.
• Identify scaling opportunities and efficiency gains.
• Optimize full-funnel tracking in partnership with RevOps.
• Own agency relationship, scope, performance benchmarks, and accountability.
• Establish performance KPIs and reporting cadence.
• Evaluate and onboard new paid platforms or vendors as needed.
• Partner with Sales, Customer, and Revenue teams to align on pipeline quality and revenue outcomes.
• Partner with external agency and internal Brand team on brand awareness paid media campaigns.
• Collaborate with Content and Brand teams on messaging strategy.
• Partner with Brand Services team to level up paid media creative to improve ad performance.
• Provide executive-ready reporting on performance trends and insights.
• Analyze performance weekly/monthly/annually across channels.

Requirements

• Proven Growth Track Record: You bring 5–8+ years of experience in performance or growth marketing, with a documented history of hitting CAC and ROI targets to drive measurable revenue.
• Strategic Budget Management: You are comfortable managing six- or seven-figure media budgets across a diverse mix of channels, including LinkedIn, Meta, YouTube, CTV, and ABM platforms (experience with 6sense is a major plus).
• Full-Funnel Expertise: You have a deep understanding of demand generation, multi-touch attribution, and the nuances of managing complex B2B sales cycles and audience segmentations.
• Data Modeling & Analytics: You are highly proficient in forecasting performance, modeling CAC/LTV, and using tools like Salesforce, Marketo, and Google Analytics to optimize spend based on ROI.
• Executive-Level Communication: You can translate complex performance data into clear, actionable insights and "executive-ready" reporting for leadership.
• Agency & Vendor Leadership: You know how to effectively manage and hold agency partners accountable, ensuring their output stays strategically aligned with business goals.
• Cross-Functional Synergy: You excel at partnering with Sales, RevOps, and Content teams to sharpen pipeline quality and improve conversion rates across the entire funnel.
• Continuous Optimization: You possess a "test and learn" mindset, constantly running structured experiments to increase speed and consistency in knowledge creation and campaign performance.
• AI-Forward Approach: You are eager to explore and responsibly integrate AI tools into your daily workflow to drive efficiency and support Bloomerang's broader mission.

Benefits

• Health + Wellness You'll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere.
• Time Off You'll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!
• 401k You'll receive a 401k match to help invest in your future.
• Equipment Everything you need to be successful, shipped right to your door. You got this. We got you.