Responsibilities

• Manages paid social media strategies, measures success and optimizes based on campaign goals.
• Defines, establishes, and manages metrics to measure the effectiveness of content solutions, including ROI, content/brand integrity, content accuracy and relevance, and efficiencies gained in content lifecycle improvements.
• Other duties as assigned.
• Supports the strategic vision of the Executive Director of Digital Brand & Content Strategy and Director of Content Strategy.
• Manages and elevates content staff, cross-functional teams, and partner/vendor relationships, including recruiting, training, mentoring, and supervision.
• Leads the digital content team in delivering strategic online content for social media, websites, blogs, email marketing, videos, and campaigns.
• Defines and drives organizational content creation goals, strategy, and tactics, including the development of content strategies and associated editorial calendars.
• Works closely with leadership across the organization to manage the strategic planning, implementation, analysis, and optimization of content for all digital channels and campaigns.
• Provides orchestration among team members, leadership, key stakeholders, internal teams, and vendors/partners to ensure content is successfully delivered.
• Provides content strategy recommendations to local market teams based on content analysis, site audits, competitive assessments, focus group testing, and metrics.

Requirements

• Bachelor's [Required]
• Master's [Preferred]
• 5+ years experience leading and developing team [Required]
• 5+ years experience with facebook ads manager or equivalent social ad strategy and execution [Required]
• 5+ years experience with organic, paid and boosted social media campaigns [Required]
• 3+ years experience with drupal or another cms authoring tool [Preferred]

Preferred

• Master's [Preferred]
• 3+ years experience with drupal or another cms authoring tool [Preferred]

Benefits

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources
• Mental Health Resources and Support
• Pet Benefits