Responsibilities

• Retail & Channel Strategy
• • An integral part of the annual marketing plan will develop and execute annual trade marketing strategies across key retail partners, ensuring alignment to brand, sales, and category objectives.
• • Own the retail marketing calendar and identify key programs to support based on historical performance and industry insight. Key programs include animations, campaigns, sampling, retailer multi-branded campaigns, exclusives, and seasonal stories.
• • Primary liaison between Marketing and Sales, partnering to develop retailer-specific launch plans and merchandising strategies that maximize brand visibility and drive business growth.
• • Ensure consistency of brand identity across in-store, .com, app, sampling, and CRM touchpoints.
• Launch Planning & Campaign Execution
• • Lead all go-to-market planning for product launches at key retailers and international retail partners that align with brand strategy, program goals and budget requirements.
• • Owner of the campaign toolkit, leading briefing, asset needs and timelines with Creative, VM, and Sales. Responsible for releasing toolkits for every launch and core activation.
• • In partnership with Sales, develop compelling retail activation strategies including shelf updates, endcaps, sampling initiatives, events, influencer amplification, and retailer-led campaigns.
• • Track, optimize and report performance of promotional moments such as in-store activations, storytelling opportunities, and omni-channel campaigns with retail partners.

Requirements

• 7–10 years of trade/retail marketing experience
• Deep understanding of retailer ecosystems, including marketing programs, merchandising systems, campaign structures, co-op, and omni-channel behaviors.
• Highly organized, and strong analytical skills with experience interpreting retail data, POS reporting, and campaign KPIs.
• Proven ability to lead cross-functional teams and influence without authority.
• Exceptional project management skills, organized, detail-oriented, and able to manage multiple timelines simultaneously.
• Strong communication skills and ability to present to internal and retailer leadership.
• Hands-on, proactive, solutions-oriented mindset with a passion for beauty.
• Ability to manage multiple market needs simultaneously, balancing global consistency with regional relevance.
• Bachelor’s degree required; MBA a plus

Preferred

• Experience working directly with Retailer Marketing Teams, Merchandising, VM, and DTC teams.
• Experience building or scaling trade marketing functions within a high-growth beauty brand.
• Strong understanding of digital retail levers: SEO, PDP optimization, CRM, reviews, app merchandising, and paid media.
• Background in K-beauty, skincare, or cosmetics

Benefits

• The Crème Shop is an equal opportunity employer. All employment decisions are made without regard to race, color, age, gender, gender identity or expression, sexual orientation, marital status, pregnancy, religion, citizenship, national origin/ancestry, physical/mental disabilities, military status or any other basis prohibited by law