Sr Mgr Product Marketing Tech, AWS Business User Productivity Team

San Francisco, CA (Unknown)

$212K/yr – $260K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive AWS GTM messaging and product enablement by owning audience insights, launches, and technical content.

  • Own go-to-market planning, launches, and cross-team activation to drive awareness and adoption.
  • Must-have: 10+ years in B2B SaaS with proven technical content delivery.
  • Standout: Demonstrated ability to lead product launches and create compelling technical demos and briefings.

Job Description

Responsibilities

  • Know your ideal customer deeply, their challenges and pain points. Understand the environment in which they work, the technologies they already use, and the countless alternatives they have.
  • Create and drive perceptions through positioning and messaging that connects the needs of the customer with the job to be done (JBTD) and differentiates from the other alternatives customers have - including no action.
  • Define and drive the go-to-market plan that creates awareness, consideration, purchase, and loyalty and activate cross-company resources to execute the end-to-end plan.
  • Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles.
  • Develop technical content including demos, presentations, demonstrations, and reference architectures that educate customers on AWS offerings.
  • Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.

Requirements

  • 10+ years of direct experience working with in B2B SaaS technology
  • Bachelor's degree or equivalent experience
  • Demonstrated experience creating technical content and delivering technical presentations to diverse audiences

Preferred

  • Technical degree or equivalent experience gained through work history
  • Experience developing go-to-market strategies for technical products

Benefits

  • Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
  • Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
  • Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
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For almost 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. Amazon Web Services has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 81 Availability Zones (AZs) within 25 geographic regions, with announced plans for 21 more Availability Zones and seven more Amazon Web Services regions. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust Amazon Web Services to power their infrastructure, become more agile, and lower costs.

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