Responsibilities

• Develop and lead the marketing + media analytics and consumer insights strategy for the Los Angeles Rams, including performance analysis, consumer research, fan segmentation, brand measurement, media evaluation, and market intelligence.
• Own the analytics roadmap, prioritizing initiatives that generate measurable business value across marketing, media, and revenue functions.
• Develop advanced analytical frameworks, predictive models, forecasting capabilities, segmentation strategies, attribution methodologies, and incorporate AI that improves sophistication and efficiency.
• Lead, mentor, and develop a high-performing analytics and consumer insights team by training on advanced techniques, prioritizing team’s workload, creating methods to ensure quality deliverables, and multiplying the department’s impact on the org.
• Establish executive KPI frameworks, reporting standards, dashboards, and self-service analytics solutions.
• Partner with senior leaders to influence strategic decisions through data-driven recommendations and business insights.
• Collaborate with Marketing Technology on data governance, data quality, audience identity resolution, and fan data strategy initiatives.
• Evaluate and implement analytics technologies and vendor solutions that will bring a trajectory change in capabilities.
• Champion analytics adoption and data literacy across the organization.
• Key Performance Indicators (KPIs): Incremental revenue, brand affinity, and fan growth influenced by analytics-driven initiatives.

Requirements

• Bachelor’s degree in Analytics, Statistics, Business, Marketing, Economics, Mathematics, Computer Science, or a related field.
• 10+ years of experience in analytics, consumer insights, business intelligence, and related disciplines.
• 5+ years of experience leading analytics, consumer insights, or business intelligence teams.
• Expertise in SQL, Python, R, Power BI, Tableau, and modern data visualization platforms.
• Strong experience building measurement frameworks, executive dashboards, forecasting models, segmentation strategies, and AI capabilities related to brand marketing, performance marketing, and owned & operated media.
• Proven history of generating significant insights that lead to successful new business strategies.
• Strong understanding of CRM, fan data ecosystems, data warehouses and platforms, and digital analytics.
• Experience developing market surveys and guiding qualitative + quantitative first-party data collection.
• Proven ability to influence executive stakeholders and lead cross-functional initiatives.
• Exceptional communication skills with experience presenting to executive leadership.

Preferred

• Advanced degree preferred.