Responsibilities

• Helping develop and execute short‑ and long‑term marketing plans, market research initiatives, and product line strategies across print, digital, and other channels
• Analyzing competitive products, market trends, consumer behavior, and digital performance to inform smart marketing decisions
• Supporting the development of new products and services, including marketing policies and positioning
• Assisting with physician communications and public relations, helping strengthen relationships across the organization and community
• Designing, implementing, and managing market research programs to identify customer needs and growth opportunities
• Developing and maintaining marketing tools and databases that support campaign execution and reporting
• Monitoring industries, markets, and competitors to stay ahead of trends and generate new ideas
• Recommending product or service enhancements based on research and field feedback
• Conducting financial and statistical analyses to support marketing initiatives and forecast growth potential
• Creating, reviewing, and managing advertising campaigns, including digital marketing, copywriting, media placement, and cost evaluation
• Collaborating with and serving as a liaison to outside advertising agencies
• Writing and editing compelling copy for ads, brochures, booklets, direct mail, and digital content
• Developing reports and insights that help leadership measure success and make informed decisions
• Supporting trade association activities and maintaining strong relationships with customers and partners
• Ensuring all work aligns with Southern Cancer Center’s mission, values, and compliance standards

Requirements

• Bachelor’s degree in Marketing, Public Relations, Business Administration, or a related field
• 3+ years of marketing experience (healthcare experience is a plus)
• Strong analytical skills with a creative mindset
• Experience with digital marketing, market research, and campaign execution
• Excellent communication, writing, and collaboration skills
• Ability to manage multiple projects and adapt to changing priorities

Preferred

• MBA preferred, but not required

Benefits

• Meaningful work that supports patients, providers, and communities
• A collaborative team environment where ideas are welcomed
• The opportunity to make a visible impact on growth and engagement
• A mission‑driven organization that values integrity, compassion, and excellence