Sr Marketing Specialist at Houston Methodist | Houston, TX

Houston Methodist

Sr Marketing Specialist

Houston, TX (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive hospital marketing initiatives and stakeholder education as a strategic marketing lead.

Own relationships, campaigns, and performance insights across hospital leadership, writers, designers, and vendors.
Must-have: Six years of marketing/advertising or recruitment marketing experience.
Standout: Cross-functional collaboration with physicians and sponsors on multi-channel programs.

Job Description

Responsibilities

Lead and maintain positive relationships with hospital leadership, clients, sponsored organizations, and vendors to educate on strategic marketing initiatives.
Lead multiple marketing initiatives and contribute to driving creative solutions with hospital leaders, physicians, and other stakeholders under guidance of manager.
Lead communication with individuals and groups in a manner that engages and helps them understand strategy and goals.
Develop plans, campaigns, and event strategy under guidance of manager, identifying ways to measure performance and form insights. Independently leads creative kickoffs. Develops and manages recurring performance reports.
Manage relationships with vendors for campaigns, events, and initiatives. Lead planning implementation, follow-up for sponsorship elements and events.
Proactively reviews and updates web content, collateral, advertising templates to ensure effective messaging. Lead conversations as business expert with writers, designers and serves as strategic partner to lead execution of initiatives, advertising, internal communications, and community relations as assigned.
Develop strategy and evaluate success of programs, service lines, sponsorships, and events under guidance of manager. Contributes to development of key insights and initiatives annually.
Develop clear and concise communications, reports, and presentations with compelling data for leadership.
Measure results and provide recommendations to optimize spending in partnership with digital teams and vendors.
Develop campaigns aligned to return on investment (ROI) and recruitment KPIs as assigned.

Requirements

Bachelor’s degree in Business, Marketing, Digital Communications, Communications or related field
Six years’ experience related to marketing, marketing/advertising, digital marketing/advertising or recruitment marketing/advertising
Proficient in spreadsheet, word-processing, and presentation software
Ability to lead meetings, conversations and present with authority
Ability to communicate effectively with patients, physicians, family members and co-workers in a customer service-focused manner
Ability to work under pressure and balance many competing priorities
Ability to uphold confidential and sensitive information

Preferred

Experience collaborating with cross-functional teams
Experience leading client-facing initiatives or sponsorships (if applicable)

Houston Methodist

Houston Methodist is one of the nation’s leading health systems and academic medical centers. The health system consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the Texas Medical Center, seven community hospitals and one long-term acute care hospital throughout the Greater Houston metropolitan area. Houston Methodist also includes a research institute; a comprehensive residency program; international patient services; freestanding comprehensive care, emergency care and imaging centers; and outpatient facilities. Houston Methodist employs more than 32,000 people. Come lead with us.

Founded in 1919

Houston, Texas, USA

21K employees (230 in marketing)

www.houstonmethodist.org