Responsibilities

• Build and maintain complex HubSpot workflows, automation rules, and lead routing logic
• Own the integration between HubSpot and other systems to ensure high-quality lead handoff to the commercial teams
• Oversee marketing technology stack configuration, including the implementation of forms, tracking scripts, and third-party tool integrations
• Execute technical components of ABM programs, including account-based list management and automated nurture infrastructure
• Maintain marketing database hygiene through regular cleanup, audience segmentation, and privacy-first compliance monitoring (GDPR, CCPA, etc.)
• Partner with Marketing teams to execute email campaigns and website updates within Hubspot
• Identify opportunities to introduce new platform capabilities and optimize existing workflows for greater efficiency
• Document operational processes and SOPs for the marketing technology stack
• Provide technical support for website and event-related operations, including Splash integrations and GA4 tracking

Requirements

• 5-6 years of experience in Marketing Operations or a similar technical role
• Deep hands-on experience in HubSpot; familiarity with Marketo is a plus
• Strong proficiency with Salesforce and its integration with Marketing Automation Platforms (MAP)
• Proficiency in managing marketing data, including UTM governance and lead lifecycle stages
• Experience with project management tools such as Monday.com
• Analytical mindset with the ability to troubleshoot technical integration issues and data discrepancies; curious mind who proactively identifies trends and opportunities
• Detail-oriented with a focus on process documentation and data integrity
• Collaborative team player who thrives in cross-functional environments and builds strong relationships with stakeholders across Marketing, Sales, and Operations
• Excellent communication skills, particularly the ability to translate technical requirements for non-technical stakeholders

Preferred

• HubSpot certifications
• Ability to troubleshoot HTML/CSS within email templates and landing pages
• B2B experience preferred; digital media or ad tech experience is a big plus
• Global/international experience strongly preferred (working across time zones/cultures)