Sr. Marketing Program Manager

Vienna, VA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-functional initiatives from scoping to impact, translating data into actionable bets and aligning diverse teams to drive measurable marketing outcomes.

  • Own cross-functional programs from scoping through execution and measurement, aligning stakeholders and delivering results.
  • Analyze data, translate insights into recommendations, and adapt strategies across channels and regions.
  • Manage multiple workstreams with proactive risk awareness, transparent updates, and scalable learnings for continual improvement.

Job Description

Responsibilities

  • Own cross-functional marketing initiatives end-to-end—from scoping and stakeholder alignment through execution and performance measurement—with a strong bias for action.
  • Ramp quickly on new problems by conducting research, asking thoughtful questions, and defining next steps—without relying on perfect direction.
  • Build and maintain strong relationships across teams, including IT, operations, analytics, customer service, finance, and external partners, to keep work moving forward.
  • Analyze data to uncover insights—pulling reports, working in Excel, and translating findings into clear, actionable recommendations.
  • Manage multiple projects simultaneously, maintaining visibility into progress, identifying risks early, and ensuring consistent follow-through.
  • Communicate effectively with stakeholders at all levels, from quick project updates to structured recommendations and leadership summaries.
  • Contribute across a range of marketing focus areas, including reputation management, retention and loyalty, local/field programs, digital content, and more as priorities evolve.
  • Capture and document learnings, processes, and results to support program scalability and continuous improvement

MyEyeDr.

2.6 Glassdoor

MyEyeDr. empowers our patients to live their best lives by providing comprehensive eye care and an expansive selection of eye wear solutions. Our trusted community of doctors and team members make personalized vision healthcare accessible for everyone. Together, we are committed to giving the gift of great vision, helping our patients see and do more. Founded by Sue Downes in 2001, we’ve grown to more than 800 offices across 28 states. Alongside our exponential growth, our employees have built meaningful careers helping patients see and look their best.

Founded in 2001
Vienna, Virginia, USA
4.1K employees (46 in marketing)
35% recommend to a friend
36% CEO approval

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$101K
Traffic Source Mix
Search
41.4%
Direct
50.3%
Referral
6.5%
Social
1%
Paid
0.7%

Headcount Trend

Current headcount: ~4.1K

Marketing Team

Marketing Team Size
40 (1% of company)
Median Career Experience
14 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 13 years ago