Sr. Marketing Product Manager, Zappos (Amazon Fashion)

New York, USA (On-site)

$157K/yr – $213K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive customer strategy leadership to grow and retain customers at Zappos, aligning CRM across channels with data-driven insights.

  • Own cross-channel customer strategy and CRM programs to improve conversions and loyalty.
  • Must-have: Data-driven track record using metrics to drive improvements.
  • Standout: Leadership across Marketing, Merchandising, and Tech to execute customer initiatives.

Job Description

Responsibilities

  • Develop and execute comprehensive customer strategy based on quantitative and qualitative insights
  • Drive the development and implementation of CRM strategies across all customer touchpoints
  • Define and execute strategies to increase new customer conversion, second purchase rates, and loyalty program effectiveness
  • Partner with marketing teams to optimize customer communication strategies across channels (email, push, etc.)
  • Develop and track key customer metrics and KPIs to measure strategy effectiveness
  • Build and maintain strong partnerships with cross-functional teams including Marketing, Merchandising, and Technology
  • Present strategic recommendations to senior leadership based on customer insights and market analysis
Zappos logo

Zappos

3.5 Glassdoor

At Zappos, winning starts from the ground up. We lead with the essence of success—not only the kind that crosses finish lines but the kind that takes on daily to-do lists. We’re here to guide you through the shopping experience with expert advice, letting you get back to the things that really matter, whether it’s running a marathon or going on a market run. When there’s a stacked agenda on the calendar, the right shoe makes all the difference.Every Zappos employee has an impact on our brand, contributing to projects & initiatives that influence the broader fashion, retail, and technology communities. Want to join the team? Lace up & Win the Day with us by browsing open roles! Zappos is an equal employment opportunity employer.

Founded in 1999
Las Vegas, Nevada, USA
1.2K employees (139 in marketing)
54% recommend to a friend
56% CEO approval

Traffic Signals

Monthly Visitors
20.7M
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
32.9%
Direct
59.1%
Referral
3.9%
Social
2.6%
Paid
1.3%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
86 (7% of company)
Median Career Experience
32 years
Median Tenure
2 years

Funding

Total Funding
$62.8M
Last Raise
$13M
Series Unknown, 17 years ago

Funding History

  • Mar 2009
    Series Unknown
  • Nov 2005
    Series E • $13M
  • Aug 2005
    Series E • $6M

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