Lead global upstream marketing for PFA technology driven by clinical trends and adoption dynamics, while guiding voice of customer to shape strategy.

• Lead global upstream strategy for PFA technology—ensuring alignment with clinical trends, unmet needs, competitive landscape, and evolving global EP adoption dynamics.
• Conduct robust voice-of-customer and insights programs (VOC, ethnography, segmentation, JTBD) to guide product strategy.
• Build global market models, therapy adoption curves, and long-range forecasts for PFA-based treatment pathways.
• Translate insights into marketing requirement documents (MRDs) and product requirements for new PFA technologies, catheters, generators, and integrated EP ecosystem solutions.
• Partner with R&D during early-stage concept creation, feasibility assessments, and portfolio prioritization.
• Lead value proposition design, user needs definition, and business case development for PFA innovations.
• Collaborate with clinical and medical affairs teams to shape evidence strategy, early clinical evaluations, and KOL engagement specific to PFA.
• Work with downstream marketing to ensure cohesive messaging, positioning, and launch readiness.
• Align with regional partners across international markets to ensure global relevance and adoption strategies for PFA technologies.
• Monitor competitive PFA advancements, ecosystem integration, clinical trial outcomes, and regulatory pathways.