Responsibilities

• They will partner closely with brand, regional, and technical teams to optimize customer experiences, improve lead generation performance, and ensure website governance, compliance, and digital best practices are consistently executed across the region.
• Act as the primary regional contact for global digital, web, and marketing technology teams as it relates to owned websites.
• Lead regional adoption and implementation of new digital platforms, tools, and processes.
• Develop and execute website strategies that support business growth, customer engagement, and lead generation objectives.
• Partner with brand and content teams to improve website experiences through: Content strategy, User experience (UX) optimization, Customer journey mapping, Conversion rate optimization (CRO)
• Ensure websites are optimized for search visibility through SEO and emerging Generative Engine Optimization (GEO) best practices.
• Lead development and optimization of lead generation programs across multiple brands and countries.
• Coordinate efforts between local marketing teams and technical experts to deliver effective demand generation initiatives.
• Monitor lead acquisition, conversion performance, and marketing funnel effectiveness.
• Ensure proper integration between website, paid media, and organic marketing efforts.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field.
• 8+ years of experience in digital marketing, website management, lead generation, or marketing technology roles.
• Experience working across multiple countries, regions, or global organizations.
• Strong understanding of: - Website strategy and management - SEO, GEO, and CRO - Digital analytics and reporting - Lead generation and demand creation programs - Marketing technology ecosystems
• Experience with Adobe Analytics and/or Google Analytics 4.
• Knowledge of conversion tracking, tagging, attribution, and campaign measurement.
• Strong project management and stakeholder management skills.
• Excellent written and verbal communication skills.

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement