Responsibilities

• Partner with brand, regional, and technical teams to optimize customer experiences, improve lead generation performance, and ensure website governance, compliance, and digital best practices across the region.
• Serve as the primary regional contact for global digital, web, and marketing technology teams as it relates to owned websites.
• Lead regional adoption and implementation of new digital platforms, tools, and processes.
• Develop and execute website strategies that support business growth, customer engagement, and lead generation objectives.
• Partner with brand and content teams to improve website experiences through: Content strategy, User experience (UX) optimization, Customer journey mapping, Conversion rate optimization (CRO)
• Ensure websites are optimized for search visibility through SEO and emerging GEO best practices.
• Lead development and optimization of lead generation programs across multiple brands and countries.
• Coordinate efforts between local marketing teams and technical experts to deliver effective demand generation initiatives.
• Monitor lead acquisition, conversion performance, and marketing funnel effectiveness.
• Ensure proper integration between website, paid media, and organic marketing efforts. Conversion tracking and tagging, UTM governance and management, Campaign attribution frameworks, Lead source tracking
• Partner with media teams to optimize customer acquisition and conversion performance.
• Maintain data integrity across digital marketing channels and reporting systems.
• Serve as regional owner and administrator for web analytics and digital measurement platforms, including: Adobe Analytics, Google Analytics 4 (GA4 )
• Oversee implementation and governance of tracking pixels, tags, and measurement frameworks.
• Partner with technical teams to resolve website issues, implement enhancements, and maintain platform stability.
• Support CRM integration and management initiatives, including lead flow and data quality processes