Responsibilities

• Define and own the talent marketing strategy for your assigned scope, working backwards from business hiring goals to build integrated, multi-channel plans
• Act as a senior marketing thought partner for TA and business leaders, influencing resource prioritization and identifying where marketing drives greatest business impact
• Lead end-to-end campaign delivery through partnerships with internal teams (Talent Engagement, Employer Brand, Creative Services, Journey Orchestration, Paid Marketing Services) — setting direction, maintaining quality, and driving performance
• Operate with a high degree of ambiguity: synthesize incomplete information, identify the right questions, and make sound strategic decisions when the path forward is unclear
• Analyze campaign and funnel performance at a strategic level; identify patterns, extract insights, and translate findings into actionable improvements
• Build scalable, repeatable marketing solutions — templates, frameworks, and processes — adoptable across the team or organization
• Manage complex stakeholder relationships across multiple levels of seniority, communicating strategy, trade-offs, and results with clarity and confidence
• Own a regular cadence of reporting on the performance of your owned space across weekly, monthly, and quarterly business reviews
• Mentor junior team members, contributing to team capability and culture, and participate in the team's hiring process

Requirements

• 7+ years of marketing experience with demonstrated progression in scope, complexity, and leadership
• Marketing with business acumen — connecting marketing decisions to business goals and communicating in terms of hiring impact
• Executive stakeholder management — influencing and aligning complex stakeholder landscapes at senior levels (Directors, VPs)
• Program management — leading multiple complex, cross-functional programs simultaneously in a fast-paced environment
• Strategic thinking in ambiguity — defining the problem, shaping the approach, and delivering results with incomplete information
• Integrated marketing strategy leadership — proven track record developing and leading end-to-end marketing strategies
• Data-driven decision making — strong analytical skills and comfort interpreting complex metrics to optimize performance
• Foundational channel knowledge — working understanding of organic and paid social, content marketing, and digital platforms with ability to develop strategy across channels
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience communicating results to senior leadership
• Experience in developing and managing acquisition marketing or channel programs
• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience

Preferred

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience with managing and engaging with AI specialized talent

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave
• Learn more about our benefits at https://amazon.jobs/en/benefits.