Sr. Marketing Manager, Industry Programs: Integrated Demand Plans and Messaging, AWS Industry Marketing at Amazon Web Services | New York, USA | $118K/yr – $185K/yr

Amazon Web Services

Sr. Marketing Manager, Industry Programs: Integrated Demand Plans and Messaging, AWS Industry Marketing

New York, USA (Unknown)

$118K/yr – $185K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated industry-focused digital demand programs for AWS marketing, leading cross-functional planning and industry storytelling.

Own the design and execution of integrated demand plans that embed industry use cases and vertical storytelling.
Must-have: 6+ years building acquisition marketing or channel programs and using data to optimize outcomes.
Standout: Experience guiding large cross-functional teams and agency partners.

Job Description

Responsibilities

Integrate industry messaging and priority vertical customer stories into our largest digital marketing campaigns
Evangelize across digital marketing organizations to ensure our digital demand plans, program, and campaigns for AI, Migration, Data & Analytics, Connect, Sovereignty, Startup lead with industry-specific storytelling and compelling content
Own and drive mechanisms and programs that bring the right subject-matter experts from industry and startup marketing teams into our planning, development, and execution of integrated demand plans and digital marketing activities
Develop deep expertise in company industry go-to-market priorities, vertical customer use cases, and messaging frameworks
Design and implement programs that systematically integrate industry expertise into digital demand generation activities
Participate in integrated demand planning cycles to advocate for industry-specific content requirements
Monitor and report on integration success metrics and program effectiveness to leadership
Collaborate with campaign teams to embed vertical use cases throughout the customer journey
Establish feedback loops to continuously improve industry content integration and messaging

Amazon Web Services

For almost 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. Amazon Web Services has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 81 Availability Zones (AZs) within 25 geographic regions, with announced plans for 21 more Availability Zones and seven more Amazon Web Services regions. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust Amazon Web Services to power their infrastructure, become more agile, and lower costs.

Beijing, CHN

aws.amazon.com/cn