Responsibilities

• Develop deep expertise in company industry go-to-market priorities, vertical customer use cases, and messaging frameworks
• Design and implement programs that systematically integrate industry expertise into digital demand generation activities
• Participate in integrated demand planning cycles to advocate for industry-specific content requirements
• Monitor and report on integration success metrics and program effectiveness to leadership
• Collaborate with campaign teams to embed vertical use cases throughout the customer journey
• Establish feedback loops to continuously improve industry content integration and messaging

Requirements

• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs

Preferred

• Experience driving direction and alignment with large cross-functional teams and agency partners

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave