Sr. Marketing Manager, GTM, Amazon Flex, Amazon Flex

New York City, NY (Hybrid)

$157K/yr – $213K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own global GTM across the full customer lifecycle with end-to-end execution and data-driven improvements. Focus on scaling through playbooks, cross-functional collaboration, and automation, while shaping strategy with executives and international partners.

Growth and Ops: lead GTM from brand research through engagement and communications, driving end-to-end delivery and performance learning.
Global Playbooks: translate lessons into scalable toolkits and processes to accelerate expansion.
Cross-Functional Leadership: partner with product, tech, legal, PR, and regional teams to ensure aligned requirements and rapid scale.

Job Description

Establish the marketing and communications goals for expansion and growth program launches. Own the end-to-end execution of marketing strategy, as well as analysis of program performance and creation of lessons learned.
Own the GTM strategy across all aspects of the customer lifecycle, including brand research, paid acquisition, conversion marketing, engagement marketing and communications.
Write marketing strategy documents and own all marketing inputs for business and technical requirements documents. Ensure clear communication and coordination of requirements to the business and development teams.
Use lessons learned to create global playbooks, toolkits and processes than enable programs to scale.
Collaborate closely with technical teams, product managers, marketing and communication stakeholders, legal, public relations, business leaders and international counterparts to deliver expansion and growth programs that scale globally.
Leverage automation to improve processes and productivity, and make recommendations to support an organization scaling at rapid pace.
Identify, prioritize and communicate key areas for service and business improvement along the key operations metrics
Establish yourself as a motivated self-starter who flourishes with working in ambiguous, complex and challenging environments of a rapidly evolving business.
A day in the life - You have project management experience and a track record of delivering on-time, within-budget initiatives that meet and achieve goals, in an extremely organized manner.
A day in the life - You will work with, present to and influence senior executives up to VP level.

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901

Seattle, WA, US

728K employees (58,003 in marketing)

www.aboutamazon.com