Responsibilities

• Develop and execute WW delivery partner engagement strategy and playbooks with focus on driving DP retention and churn mitigation
• Collaborate with product partners to inform the product roadmap that impacts loyalty, and drive adoption among regional marketing teams
• Deliver go-to-market plans and drive WW parity of engagement programs and products across all markets
• Partner cross-functionally with regional marketing, marketing communications, product, business intelligence, legal, and finance teams to design, launch, and optimize programs at scale
• Influence regional marketing, product teams, finance, and advise senior business leaders on engagement strategies.
• Translate insights into compelling, localized marketing strategies that drive measurable outcomes.
• Define customer segmentation and personalization strategies that improve engagement and retention.
• Lead A/B testing and experimentation roadmaps to continuously optimize messaging across channels (email, push notification, SMS, WhatsApp, in-app messages).
• Analyze lifecycle funnel metrics, identify drop-off points, and design data-driven interventions to sustain engagement
• Develop RoI model frameworks with finance partners for engagement initiatives.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience with customer segmentation, profiling, and targeting

Preferred

• Experience using data and metrics to drive improvements
• Experience creating and managing complex, cross-team project plans
• Experience leading go-to-market for consumer software or hardware product launches

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parential leave