Sr. Marketing Manager - Diagnostics - US Remote at Beckman Coulter Diagnostics | Brea, CA | $160K/yr – $180K/yr

Beckman Coulter Diagnostics

Sr. Marketing Manager - Diagnostics - US Remote

Brea, CA (Remote)

$160K/yr – $180K/yrSenior Level10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end product adoption and launches for diagnostics, from market development to revenue targets, with VOC, sales enablement, and cross-functional launches shaping go-to-market.

Adoption & Launch Strategy: Drive new assay launches and expansion across markets with aligned sales plays and promotions.
Demand & Forecasting: Input forecasts, demand planning, and campaigns to move buyers through the funnel.
Market & VOC: Build relationships with thought leaders to capture needs and monitor competitive activity.

Job Description

Responsibilities

Develop, deploy, and sustain strategies to drive adoption for Beckman Coulter’s laboratory solutions, including launching new products in developing and established markets.
Responsible for end-to-end management of product life cycle from pre-submission, system and commercial readiness, market development, launch, and target achievement upon product launch.
Monitor target markets, analyze performance data, and implement strategies to move customers through the buying cycle, including sales playbooks, promotions, and customer communication.
Architect and execute menu expansion strategies for the existing install base upon new assay launches and will be responsible for achieving annual revenue targets to enabling the sales organization.
Provide inputs for forecasts and demand planning leveraging insights into the target markets as well as customer behavior. Integrate into critical sales campaigns to drive opportunities through the funnel with strategic stakeholders.
Build relationships with key thought leaders to gather VOC and market needs while staying informed on industry trends and competitive activity.
Facilitate a seamless communication channel between our business and the sales team while crafting innovative strategies and tools to drive their success.

Requirements

Must have ten or more years of professional experience in marketing for diagnostics, life sciences or similar industry . This would include extensive cross functional experience leading global marketing programs, product launch , analytics and sales enablement outcomes and client services.
Bachelor’s degree at minimum in a scientific discipline , MA or PhD is preferred.
Eight years of experience in clinical diagnostics commercial marketing, sales and ideally in chemistry, immunoassay, and automation/clinical IT markets.
In-depth understanding of the IVD industry, FDA , medical laboratory environment, and hospital stakeholders.
Commercial experience, ideally with a focus on market development, downstream marketing and/or sales.
This position is US remote based with up to 25% travel, including both domestic and international locations.
Occasional requirements include walking, sitting, standing, and handling objects.
Travel by car and air is necessary, with potential long wait times.

Preferred

Benefits

Beckman Coulter Diagnostics, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives.
Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.

Beckman Coulter Diagnostics

A global leader in advanced diagnostics, Beckman Coulter has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 80 years. Our mission is to Relentlessly Reimagine Healthcare, One Diagnosis at a Time – and we do this by applying the power of science, technology and the passion and creativity of our teams. Our diagnostic solutions are used in complex clinical testing, and are found in hospitals, reference laboratories and physician office settings around the globe. We exist to deliver smarter, faster diagnostic solutions that move the needle forward from what’s now to what’s next. We do this by accelerating care with an extensive clinical menu, scalable lab automation technologies, insightful clinical informatics, and optimize lab performance services. Headquartered in Brea, Calif., Beckman Coulter Diagnostics has more than 11,000 global team members.Beckman Coulter is proud to be part of Danaher. Danaher is a global science and technology leader. Together we combine our capabilities to accelerate the real-life impact of tomorrow’s science and technology to improve human health.

Founded in 1935

Brea, California, USA

10K employees (313 in marketing)

www.beckmancoulter.com