Sr. Marketing Manager, Bryant Brand

Indianapolis, IN (On-site)

$118K/yr – $235K/yrSenior Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own Bryant's brand marketing strategy across distributor, dealer, and homeowner touchpoints, translating objectives into annual and long-range plans while leading cross-functional go-to-market execution and KPI optimization.

  • Own brand strategy across channels and experiences
  • Lead cross-functional go-to-market execution and KPI optimization

Job Description

Responsibilities

  • - Own the Bryant brand marketing strategy across distributor, dealer, and homeowner touchpoints aligned with brand positioning
  • - Translate business objectives into annual and long-range marketing plans that drive share, revenue, and profitability
  • - Act as the internal and external voice of the Bryant brand, ensuring consistency across all programs, communications, and experiences
  • - Monitor the competitive landscape and market trends; translate insights into actionable recommendations that strengthen Bryant's market position
  • - Lead development of integrated channel marketing programs that drive dealer engagement, sell-through, loyalty, and competitive preference
  • - Partner with Sales and Distribution to enhance dealer recruitment, onboarding, and development programs
  • - Serve as the voice of the customer (VOC) by leveraging advisory councils, field feedback, and market insights to inform strategy
  • - Ensure effective cascade of marketing, product, and program information across the channel in a clear and actionable way
  • - Support development of tools, content, and campaigns that strengthen the Bryant value proposition for homeowners
  • - Act as the central connector across Product Management, Marketing Programs, Digital, Sales, and Training to deliver cohesive go-to-market execution

Requirements

  • - Bachelor's degree
  • - 5+ years of progressive marketing experience with hands on experience with brand management, channel and trade marketing, and integrated go-to-market strategy execution.

Preferred

  • - Bachelor's degree in marketing, communications, or related field
  • - Candidates with an MBA are strongly preferred
  • - 5+ years of marketing experience preferably in building products, HVAC, or a related industry
  • - Proven ability to develop and execute integrated marketing programs across multiple channels and audiences
  • - Excellent communicator and relationship builder; comfortable presenting to senior leadership and engaging directly with customers
  • - Experience managing a P&L to continually assess performance then take necessary actions to improve results

Benefits

  • - Health Care Benefits : Medical, Dental, Vision; Wellness incentives
  • - Retirement Benefits
  • - Time off and Leave : Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation
  • - Disability : Short-term and long-term disability
  • - Life Insurance and Accidental Death and Dismemberment
  • - Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account
  • - Tuition Assistance
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Carrier

3.6 Glassdoor

Carrier is a global leader in intelligent climate and energy solutions, pioneering sustainable innovations in climate technologies. Founded by Willis Carrier, the inventor of modern air conditioning, we have been shaping industries and enhancing lives for more than a century. With approximately 48,000 employees across 160 countries and more than 35 trusted brands, Carrier serves customers through four business segments: Climate Solutions Americas, Climate Solutions Europe, Climate Solutions Asia Pacific, Middle East & Africa and Climate Solutions Transportation. Our solutions enable healthier, more efficient and more sustainable environments in homes and buildings, and help ensure the safe transportation of food, medicine and vaccines. Grounded in our purpose—we continue to lead through relentless innovation and a deep commitment to customer success, delivering cutting-edge solutions that bring comfort, safety and sustainability to life. Carrier. For the World We Share.

Founded in 1902
Palm Beach Gardens, Florida, USA
22K employees (590 in marketing)
66% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
903.5K
Monthly Google Ads Budget
$106.9K
Traffic Source Mix
Search
47%
Direct
43.2%
Referral
7.3%
Social
1.7%
Paid
0.8%

Headcount Trend

Current headcount: ~21.6K

Marketing Team

Marketing Team Size
475 (2% of company)
Median Career Experience
15 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
8

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