Responsibilities

• Lead the development and execution of integrated marketing plans that support new branch openings, relocations, renovations, and market expansions, helping drive branch traffic and brand awareness in new markets.
• Define and develop marketing campaign strategies that strengthen the BMO brand, maximize revenue, and optimize customer experience.
• Support the development and execution of our new financial center growth strategy by identifying market opportunities, shaping go‑to‑market plans, and managing campaigns that help support and drive new customer acquisition.
• Work collaboratively with business/groups on the strategic development, execution and measurement of traditional and non-traditional customer-focused advertising, production, communication, and grassroots campaigns.
• Provide information and direction for media and creative development and ensure brand governance standards are always maintained.
• Oversee the development of advertising, promotional and communications material.
• Collaborate with external agency partners to deliver business objectives.
• Ensures consistency in solutions and across marketing channels, media and platforms.
• Works with business partners in the development and management of campaign budgets.
• Collaborates with internal/external stakeholders to develop monitoring and tracking plans for external advertising initiatives.

Requirements

• Typically, between 5 - 8 years of relevant experience and post-secondary degree in related field of study.
• Extensive experience in project management.
• Advertising and/or creative agency experience.
• Experience in, and understanding of, the financial services industry.
• Deep knowledge and technical proficiency gained through extensive education and business experience.
• Fluency in Microsoft Office Suite (PowerPoint, Excel, Word, Teams)
• Verbal & written communication skills - In-depth.
• Collaboration & team skills – In-depth.
• Analytical and problem-solving skills - In-depth.
• Influence skills - In-depth.

Benefits

• health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.