Responsibilities

• Portfolio Leadership: Own all aspects of product management for the Core Tubes portfolio, including forecasting, financial planning, pricing, lifecycle management, and promotional activities
• Customer-Centric Growth: Develop compelling value propositions, identify customer needs, and create training programs to support sales teams and enhance customer engagement
• Regional Marketing & Sales Support: Partner with sales teams to deliver impactful marketing programs, launch management, and field training that drive adoption and retention
• Strategic Planning: Build and execute annual and long-term marketing strategies—including pricing, positioning, branding, and resource allocation—leveraging data-driven insights and BD’s marketing excellence framework
• Tactical Execution: Deliver high-quality marketing collateral, demand forecasts, and competitive analyses; manage multiple priorities with speed and precision
• Innovation & Creativity: Identify new product opportunities and develop creative marketing tactics to differentiate BD in the marketplace
• Data-Driven Insights: Develop KDG dashboards that synthesize data from multiple sources, enabling actionable insights to optimize performance annually and across strategic planning cycles
• Leadership & Influence: Lead cross-functional initiatives, influence without authority, and serve as a trusted advisor to internal stakeholders
• Domestic travel up to 30%

Requirements

• Bachelor’s degree required
• MBA preferred
• Minimum 5+ years product marketing experience including product launch/planning experience required
• Healthcare or life sciences marketing experience preferred
• Depth of marketing expertise in segmentation and lifecycle management experience preferred
• Proven strategic thinking capability with experience in pricing, positioning, branding, and resource optimization required
• Strong tactical skills, including spreadsheet proficiency, collateral development, forecasting, and competitive analysis required
• Demonstrated creativity in marketing tactics and problem-solving required
• Leadership potential with ability to influence cross-functional teams and manage competing priorities in a high-growth environment required
• Excellent oral and written communication skills required
• Track record of continuous learning and adaptability required
• Domestic travel up to 30%

Preferred

• MBA preferred (vs required)
• Healthcare or life sciences marketing experience preferred
• Depth of marketing expertise in segmentation and lifecycle management experience preferred
• Experience in pricing, positioning, branding, and resource optimization preferred
• Leadership potential with ability to influence cross-functional teams and manage competing priorities in a high-growth environment

Benefits

• Health and Well-being Benefits
• Medical coverage
• Health Savings Accounts
• Flexible Spending Accounts
• Dental coverage
• Vision coverage
• Hospital Care Insurance
• Critical Illness Insurance
• Accidental Injury Insurance
• Life and AD&D insurance
• Short-term disability coverage
• Long-term disability insurance
• Long-term care with life insurance
• Anxiety management program
• Wellness incentives
• Sleep improvement program
• Diabetes management program
• Virtual physical therapy
• Emotional/mental health support programs
• Weight management programs? (listed)