Responsibilities

• Serve as the primary marketing lead for the Amazon channel — account-facing across the retailer and internally across the RMEO organization.
• Develop and own the Amazon account marketing strategy in partnership with Product Marketing, CoEs and Sales
• Build the Amazon marketing calendar to maximize channel potential across seasons, launches, and key moments
• Drive Amazon sell-through, ROAS, and share growth by brand across the Amazon channel
• Partner with the CoEs to ensure Amazon account success while adhering to omnichannel standards and guidelines
• Coordinate cross-functional resources from Growth & Demand , Digital Shelf & CRM (PDP standards), Brand CoE (briefs), and IHA/Content (assets)
• Own Amazon retailer relationship in regards to marketing— including Amazon Ads reps, Amazon Retail team, and agency partners
• Lead A+ content, brand store, and PDP execution in partnership with IHA and Digital Shelf & CRM — briefing content against Amazon spec
• Manage Amazon search rank, sponsored placement, and organic ranking strategy in partnership with Growth & Demand
• Own Amazon algorithm intelligence — search terms, competitive positioning, and organic performance drivers