Own and scale HealthJoy's event program end to end, from trade shows to webinars, with a playbook, budget ownership, cross-functional partnerships, and data-driven optimization.

• End-to-End ownership of events: research, plan and execute mid-to-large scale trade shows, webinars, customer offsites, and internal large scale team events - managing everything from venue sourcing and vendor negotiation to on-site ops and post-event wrap-up.
• Develop and maintain a scalable Event Playbook (checklists, run-of-show templates, pre/post event marketing and activations) so execution aligns with the size, format, and opportunities associated with each event.
• Partner with Sales Leadership to support localized, high-impact micro-events. Own individual event budgets; drive vendor negotiations and manage brand platform tools (e.g., Brilliant) to stay efficient and on-brand.
• Source internal/external event speakers, develop presentations, and coordinate presenter logistics and operations with onsite teams.
• Capture post-event data, assess performance against KPIs, and bring forward clear recommendations for improvement.
• Marketing Programs & Campaign Support: Jump in where the team needs you: campaign coordination, content development, competitive research, sales enablement, etc.
• Collaborate with Content and Design to ensure event themes ladder up to quarterly marketing pillars and fuel the content pipeline (video snippets, blog takeaways, social proof).
• Partner with Marketing Ops to manage pre and post-event workflows and ensure clean lead attribution and CRM hygiene in Salesforce and HubSpot.
• Support the team in building and maintaining the HealthJoy Champions database - brokers, employers, and external speakers who amplify our brand.
• Strategic & Cross-Functional Contribution: Draft the Event Roadmap with data-backed recommendations and be ready to adapt if priorities shift.