Sr. Marketing Director - Institutional NA Lodging, LTC, Facilities Segment, Portfolio & Innovation

Saint Paul, MN (On-site)

$160K/yr – $240K/yrSenior LevelFull time

Posted 13 days ago

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Job Summary

Own the North America product portfolio strategy and lead the marketing agenda across Lodging, Long-Term Care, and Facilities segments, driving portfolio management, innovation, launches, and go-to-market with a high-performing team across key brands and partnerships.

  • Strategy, portfolio leadership, and lifecycle management for NA product portfolio
  • Innovation roadmap, launches, and cross-functional collaboration
  • Sales activation, demand generation, and brand partnerships

Job Description

Responsibilities

  • Contribute to the short-, mid-, and long-term marketing strategy for the business, supporting the annual operating plan, long-range planning, and investment prioritization.
  • Own the North America product portfolio strategy — including value propositions, innovation focus areas, program design, lifecycle management, and investment priorities — across Ecolab-branded and distributor co-branded product portfolios, in close partnership with the channel marketing team.
  • Manage the marketing budget aligned to segment activation and portfolio management, applying disciplined governance to maximize return on investment, and monitor customer, competitive, and market trends to identify growth opportunities and reduce risk.
  • Lead the innovation strategy and 3–5 year pipeline across core categories (Laundry, Surface Hygiene, Handcare, Floor Care, and Dilution Control), partnering with Research & Development and Digital to define roadmaps grounded in customer needs and business priorities.
  • Oversee major product and program launches, providing early-stage marketing leadership and governance to improve speed-to-market, focus, and success rates through a structured innovation process.
  • Lead portfolio assortment and lifecycle management across Ecolab-branded and distributor co-branded products — including program design, brand standards, and trademark governance — to meet annual sales and profit objectives.
  • Lead the go-to-market and sales activation strategy for the Lodging, Long-Term Care, and Facilities segments (including Education and Government) across Field Sales, Corporate Accounts, and Distribution, accountable for top-line growth, new customer gain, solution penetration, and retention.
  • Convert customer, market, and competitive insights into compelling positioning, messaging, and value propositions in partnership with Marketing Communications, and oversee integrated campaigns and sales enablement that balance near-term performance and long-term category leadership.
  • Serve as the "voice of the segments" and strengthen Ecolab's brand and industry influence through strategic partnership with industry associations (e.g., AHLA, Argentum/LeadingAge, ISSA) and top customers.
  • Lead, inspire, and develop a high-performing team of approximately 9 marketers across segment, portfolio, innovation, and sales activation roles, with deliberate succession planning and leadership development.

Requirements

  • Bachelor's degree and 12–15+ years of progressive marketing, strategy, or commercial experience, preferably in business-to-business segment and/or portfolio marketing
  • 7+ years leading and developing teams, with demonstrated success influencing and delivering in a matrixed organization
  • Track record of driving segment portfolio growth, lifecycle management, innovation, and digital-enabled marketing strategies at scale
  • Strong strategic, financial, and analytical skills; able to connect strategy to clear plans, decisions, and measurable outcomes
  • Ability to blend core marketing fundamentals with modern, data-driven practices and tools
  • Proven ability to influence and present to executive-level leadership
  • Immigration sponsorship is not available for this position

Preferred

  • MBA in Marketing or comparable graduate degree
  • Business-to-business marketing experience in the Hospitality, Long-Term Care/Senior Living, Healthcare, Education, Government, Facilities Management, or Commercial Cleaning industries
  • Experience leading integrated segment, portfolio, and innovation strategies across manufacturer-branded and distributor co-branded portfolios
  • Experience building demand-generation engines and running integrated marketing campaigns
  • Experience integrating and leveraging digital capabilities to increase customer relevance and value delivery
  • Experience with external innovation, forging third-party relationships with potential partners, including start-ups and companies with complementary capabilities
  • Strong interpersonal and relationship-building skills with the ability to relate to influential people and complex organizational structures
  • Effective oral and written communication skills, organizational skills, attention to detail, and sound judgment in a fast-paced environment

Benefits

  • Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.
  • If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.
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Ecolab

3.7 Glassdoor

A trusted partner for millions of customers, Ecolab (NYSE:ECL) is a global sustainability leader offering water, hygiene and infection prevention solutions and services that protect people and the resources vital to life. Building on more than a century of innovation, Ecolab has annual sales of $16 billion, employs approximately 48,000 associates and operates in more than 170 countries around the world. The company delivers comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use. Ecolab’s innovative solutions improve operational efficiencies and sustainability for customers in the food, healthcare, high tech, life sciences, hospitality and industrial markets.For more Ecolab news and information, visit www.ecolab.com.

Founded in 1923
St Paul, Minnesota, USA
46K employees (1,518 in marketing)
69% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
836.7K
Monthly Google Ads Budget
$47.2K
Traffic Source Mix
Search
38.6%
Direct
43.9%
Referral
10.2%
Social
5.7%
Paid
1.4%

Headcount Trend

Current headcount: ~47.7K

Marketing Team

Marketing Team Size
1,286 (3% of company)
Median Career Experience
18 years
Median Tenure
6.9 years
Marketing Roles Posted (Last 30 Days)
7

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