Responsibilities

• Report to the Marketing Manager of Marketing Solutions.
• Curate and implement digital marketing editorial calendars for each advisors’ blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor overarching goals.
• Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed.
• Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
• Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic.
• Learn and produce each advisor’s marketing plan based on advisor preferences.
• Schedule and host regular weekly or bi-weekly discussions with the advisors.
• Maintain the advisor’s brand (logo, design treatment, etc.).
• Maintain their stationery and brochure.
• Collaborate with the advisor’s office staff to ensure cohesive messaging and communications while providing coaching with events and seminars.

Requirements

• Bachelor’s degree in marketing, communication, a related field, or equivalent marketing experience.
• 5-7+ years’ experience in both traditional marketing and digital marketing.
• Core Competencies: Solid understanding of branding, PPC, SEO & SEM.
• Solid knowledge of CRM, inbound marketing tools, and web management
• Understanding of offset and digital print.
• Basic understanding of events and webinars.

Preferred

• Experience with traditional advertising such as billboards, radio and print.

Benefits

• 401K matching
• health benefits
• employee stock options
• paid time off
• volunteer time off