Sr Marketing & Communications Business Partner at Textron | Hunt Valley, MD

Textron

Sr Marketing & Communications Business Partner

Hunt Valley, MD (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive MARCOM strategy and execution for Textron Systems’ product lines as a Sr MARCOM Business Partner.

Own cross-functional MARCOM campaigns, timelines, and budgets to support domain growth.
Must-have: Five+ years in strategic MARCOM in regulated industries with a strong portfolio.
Standout: Cross-functional collaboration and multi-channel campaign leadership.

Job Description

Responsibilities

Establish and support product/program MARCOM campaigns as described above to drive revenue
Maintain accountability for all timelines and budgets associated with plans and campaigns in support of your assigned domain(s)
Develop and implement product/program content and updates across internal and external channels including digital, social and print
Collaborate cross-functionally and with external partners to lead the creative development process for product/program MARCOM collateral, video, advertising, etc.
Collaborate cross-functionally and with external partners to develop shot lists/storyboards, legal and security checks and execute photo and video shoots to support product/program MARCOM campaigns
Timely project initiation to allow for ample production time on the part of internal and external teammates and review time by designated approvers
Adhere to established policies, procedures and contractual obligations, including required internal and external approvals
Support local, regional, national or international events (i.e., trade shows, demonstrations, team meetings, conferences, industry events) as necessary
Other duties as assigned
Work collaboratively with your assigned business lines at all levels, as well as with the broader MARCOM team, to create, execute and measure annual MARCOM plans, encompassing compelling campaigns and content that support domain strategies and growth

Requirements

Travel requirements: up to 40%
Software knowledge: Microsoft Office proficiency, functional experience using third-party content management systems and MARCOM software tools (preferred systems: Sprout, Hive, SharePoint, Bynder, Gather Content)
Five or more years of relevant experience developing, executing and measuring strategic MARCOM plans and campaigns required, preferably in a highly regulated industry such as aerospace and defense, finance, healthcare, etc.
Portfolio to be submitted (materials should not have been generated in any part using AI or AI-powered tools)
Exemplary writing and editing skills
Superior attention to detail
Proven cross-functional project planning and execution skills
Action-oriented self-starter
Highly professional verbal and written communications skills to interact successfully with peers, employees and leaders at all levels of the organization
Ability to prioritize and execute work successfully in a fast-paced environment
Ability to effectively manage ambiguity and adapt to change
Resourceful problem-solver
Education Requirements: Bachelor’s degree in marketing, communications or another related field required

Nice To Have

Portfolio to be submitted (materials should not have been generated in any part using AI or AI-powered tools)
Five or more years of relevant experience developing, executing and measuring strategic MARCOM plans and campaigns required, preferably in a highly regulated industry such as aerospace and defense, finance, healthcare, etc.

Benefits

Flexible Work Schedules
Education Assistance
Career Development & Training Opportunities
Wellness Program (including Fitness Reimbursement)
Medical, Dental, Vision & 401(K) with Company Funding
Paid Parental Leave

Textron

3.6 Glassdoor

Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell, Cessna, Beechcraft, Pipistrel, Jacobsen, Kautex, Lycoming, E-Z-GO, and Textron Systems. For more information, visit: www.textron.com.

Founded in 1923

Providence, RI, US

26K employees (533 in marketing)

www.textron.com

66% recommend to a friend

71% CEO approval