Responsibilities

• Assists in the management of marketing programs as directed to develop objectives, strategies and tactics to achieve long-term growth and profit objectives.
• Manages promotional activities that may include print, electronic media, event marketing, campaigns, direct mail, point-of-purchase displays and signage.
• Manages technical components of activities/programs and understands the operational support required to execute.
• Manages program/campaign priorities by creating work plans with tasks, milestones, dependencies, deliverables and required resources. Provides overall project management as well as objective creative review.
• Leads and/or collaborates with cross functional resources and agencies in order to execute marketing programs in areas that may include but are not limited to product development, branding, packaging design, advertising and effective customer/consumer promotions and special events.
• assesses and escalates risks to program /campaign deliverables and sustainment in a timely manner to Marketing Managers, Director, Sponsor, etc.
• Provides day-to-day budget management support for the Marketing team (e.g., coding invoices, creating reports to monitor spending against plan, gathering estimates, etc.)
• Leverages both quantitative and qualitative information such as consumer research, competitive intelligence, syndicated & secondary data and sales input to customize efforts and sustain our competitive advantage, build strong customer relations and develop annual brand/product plans.
• Integrates key business priorities and processes across the business unit.
• Measures program/campaign performance and effectiveness and is expected to digest, understand and share metrics with key stakeholders

Requirements

• Education: Bachelor’s Degree or equivalent required.
• Years of Related Experience: Typically has a 3-5 years related experience.
• Knowledge/Skills/Abilities: Project Management, financial acumen/analysis, Understanding of the marketing function, marketing tools and methods. Ability to communicate orally and in writing as well as work across the organization to utilize leverage and establish synergies. PC skills including Microsoft Office and Outlook products. Knowledge of company and group products, policies and processes along with analytical and communication skills required.

Benefits

• Beyond base salary, we offer a competitive Total Rewards package designed to support your overall well-being, including comprehensive health benefits, time off programs, and retirement and financial offerings.