Data Analyst, Marketing
Sundayy
USA (Remote)
$120K/yr - $150K/yrIn-houseFull-timeSenior level7+ years exp.
21 hrs ago
Sr. Marketing Analyst - Tableau/Web Analytics (Contract) - Remote
USA (Remote)
Salary Not AvailableSenior Level6+ years expPart time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive measurement infrastructure and analytics across marketing teams to tie investments to outcomes as a Senior Marketing Analyst.
- Own scalable reporting, dashboards in Tableau, and data pipelines across the customer journey.
- Must-have: 6+ years in marketing analytics with expert SQL and analytics platforms.
- Standout: Cross-functional partnership with Brand Marketing, Data Science, and external agencies.
Job Description
Responsibilities
- Contractor shall provide the following professional services (the “Services”) on a non-exclusive, independent contractor basis.
- Support brand media measurement strategy aligned with marketing OKRs, partnering with Brand Marketing, Data Science, and external agencies
- Establish trusted reporting frameworks for key brand metrics including awareness, familiarity, and consideration
- Partner with Brand Marketing, Data Science, and agencies on MMM, incrementality testing, and attribution
- Deliver weekly, monthly, and marketing performance reviews with actionable recommendations for stakeholders
- Write advanced SQL queries and maintain scalable data pipelines to support reporting workflows
- Build and maintain Tableau dashboards that surface insights across the member and customer journey
- Analyze behavioral data using GA4, Adobe Analytics, or comparable platforms across paid channels (Meta, TikTok, Reddit, and others)
- Gather stakeholder requirements and improve self-service analytics capabilities
- Present findings clearly to technical and non-technical audiences alike
Requirements
- 6+ years in marketing, web, or mobile analytics roles
- Advanced SQL skills with experience working with large or complex datasets
- Expert-level Tableau dashboard development (portfolio presentation encouraged during interview)
- Expert proficiency in GA4, Adobe Analytics, or a comparable web analytics platform
- Demonstrated experience across paid channels (Meta, TikTok, Reddit, etc.) and marketing attribution or experimentation
- Ability to translate complex analytics into clear business recommendations for diverse audiences
- Expertise with sales analytics, strategy, and performance measurement
- Proven ability to work independently in a remote setting while maintaining strong stakeholder collaboration
- High attention to detail with a results-oriented mindset
- U.S. citizenship or permanent work authorization (no visa sponsorship available)
- Location: US only
Preferred
- Portfolio presentation of Tableau dashboards during interview
NextActiv
NextActiv is a strategic marketing and technical professional services firm focused on driving customer acquisition, engagement and growing wallet share through CRM strategy, analytics and customer experience management. We specialize in leveraging the Marketing Solution ecosystem to achieve our client's objectives and are expert at maximizing the value of the Salesforce solution. NextActiv is data-driven, digitally-oriented, marketing-focused and committed to helping our clients grow their business through the delivery of great customer experience.--What We Bring--MARKETING STRATEGY* A strategic marketing consulting team with deep CRM experience and a proven track record of driving incremental sales across Retail and Fashion, Dining and Entertainment, CPG, Insurance and Consumer Banking* Proven expertise guiding strategy and amplifying the impact of marketing through analytics and data-driven insightsTECHNICAL CONSULTING* Expert competencies in technical architecture and marketing solution development ensure your Salesforce Marketing Cloud implementation produces maximum results* A seasoned, efficient, and scalable technical services team to implement Salesforce Marketing Cloud, integrate systems and data, deliver analytics and to support ongoing program and application managementOPERATIONS & ENABLEMENT* A detail-oriented campaign operations and marketing program management team providing proactive support, reporting, testing, ongoing optimization and technical enhancements* A focus on empowering marketers through in depth training and enablement including onsite SFMC administrator training and certification prep
Headcount Trend
Current headcount: ~9
Marketing Team
Marketing Team Size
1 (11% of company)
