Sr. Marketing Analyst

Bremerton, WA (Hybrid)

$81K/yr – $101K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive data-driven marketing analytics for a credit union, overseeing MCIF/CRM systems, vendor management, and campaign measurement.

  • Own data aggregation/analysis to inform member experience and profitability.
  • Must-have: Five years of data analysis and SQL/Excel expertise.
  • Standout: MCIF/CRM administration and vendor management experience.

Job Description

Responsibilities

  • Aggregate and analyze internal and external data to make data-driven recommendations to improve the member experience, create operational efficiencies, increase product/service usage, and enhance earnings/profitability.
  • Research, develop, execute, monitor, and report results for new data-driven marketing initiatives. These can include direct mail and printed mailings.
  • Administer the Master Customer Information File (MCIF) software – Database Marketing technology system – and the marketing-related functions of the Customer Relationship Manager software (CRM).
  • Initiate and analyze requests for proposals and conduct vendor due diligence.
  • Manage assigned vendor relationships.
  • Develop mailing lists for promotions and notifications using internal and external data for appropriate targeting and modeling.
  • Recommend strategic product and service promotions and reporting of measurable results.
  • Provide measurements and statistics of marketing and promotion campaigns pre and post campaign launch.
  • Prepare and deliver management and Board of Director level presentations that clearly communicate key findings in verbal and visual formats.
  • Participate in the preparation and deployment of various marketing plans and activities.

Requirements

  • Bachelor’s degree in Business, Analytics, or Marketing required.
  • Five years of experience in aggregating and analyzing data required.
  • Excellent verbal and written communication skills.
  • Excellent organizational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Experience with Microsoft Office Suite including Word, PowerPoint and advanced Excel. Proficiencies in Excel PivotTables and data appends. Experience in SQL and Raddon Integrator Advance a plus.
  • Demonstrates a high level of engagement and active collaboration contributing to a positive team environment.
  • Understand, model, and represent KCU’s core values.

Preferred

  • Five years of hands-on experience managing marketing research helpful.
  • Financial services sector preferred.

Benefits

  • Not only are we one of the largest credit unions in Washington State, and growing, but we are also a company that cares about its employees.
  • We back that up for our employees by offering competitive pay and a benefits package that helps support you and your family’s lifestyle.
  • Some of our benefits include: Free onsite parking, Annual time off and sick time accrued, 11 paid holidays, 1 Personal Floating Day, Medical, Dental, Vision, Short- and Long-term Disability, Life and AD&D Insurance, Employee Assistance Program, Choose from a PPO medical plan or a High Deductible with a Health Savings Account, 3% KCU funded Safe Harbor Contribution to your 401K, KCU will match up to 2% of your 401K contributions, All 401K contributions are 100% vested, Potential annual incentive in all roles within Kitsap Credit Union, Tuition reimbursement, 8 hours of paid volunteer time off, Discounts on KCU's products and services, ORCA transit access through KCU for less than $45 a year
Kitsap Credit Union logo

Kitsap Credit Union

Kitsap Credit Union is a member-owned, not-for-profit financial cooperative with 14 branches and over 325 employees serving communities across Washington state. We put people over profit, focusing on our members’ financial wellbeing and the prosperity of the communities where we live and work. While offering a full range of modern banking services, our foundation is built on trust-based relationships and personalized service.Our mission is simple: to empower members and strengthen communities through trusted, personalized financial support. By powering life’s opportunities, we help our members move forward with confidence. Guided by trust, service, and community, we work together to build stronger financial futures because empowering our members means uplifting the entire community, today and for generations to come. Together it's possible.At Kitsap Credit Union, we foster a safe, fun, and inclusive work environment where all employees are valued and encouraged to grow professionally through in-house training, online courses, and hands-on experience. Our employees actively support our mission by volunteering in the community and participating in local events. KCU is proud to be an Affirmative Action Employer and an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities. Federally insured by NCUA and an Equal Housing Opportunity lender. For more information, please visit our privacy policy at kitsapcu.org/privacypolicy/.

Founded in 1934
Bremerton, Washington, USA
326 employees (12 in marketing)

Traffic Signals

Monthly Visitors
192.1K
Monthly Google Ads Budget
$137.5K
Traffic Source Mix
Search
20.8%
Direct
74.3%
Referral
4.3%
Social
0.3%
Paid
0.2%

Headcount Trend

Current headcount: ~328

Marketing Team

Marketing Team Size
7 (2% of company)

Recent News