Responsibilities

• Execute viral, UGC-driven, and platform-native campaigns designed to support music discovery and amplification.
• Research, test, and help deploy new digital marketing strategies, formats, and distribution tactics.
• Track, manage, and maintain databases of accounts across various sizes and niches.
• Monitor performance, run structured tests across audiences and formats, and use analytics and MROI to iterate and optimize campaigns.
• Identify emerging platform behaviors, trends, and discovery patterns and translate them into live executions.
• Support centrally-led digital activations that serve as testing grounds for new marketing strategies.
• Collaborate with digital marketing, paid media, analytics, and artist teams to align on deployment and insights.
• Build lightweight workflows and internal systems that support efficient campaign execution and creator tracking.
• Actively use AI tools to support creative development, testing velocity, analysis, and optimization.

Requirements

• Experience running paid and/or social campaigns, either in-house or agency-side.
• Strong understanding of how music is discovered and spreads across platforms and culture.
• Fluency in platforms such as TikTok, Instagram, YouTube, Discord, and emerging community-driven spaces.
• Experience working with UGC, creator ecosystems, or page-based distribution models.
• Comfortable organizing creator databases, campaign logistics, and performance tracking.
• Analytical mindset with experience using performance data and MROI to guide decisions.
• Creative instincts paired with hands-on execution and experimentation.
• Familiarity with paid media platforms, AI tools, and modern marketing workflows.
• Familiarity with automation, internal tools, and connected systems (e.g., Airtable, no-code tools, APIs).

Preferred

• Understanding of APIs about how platforms and data systems integrate.
• Exposure to creator ecosystems, UGC campaigns, or non-traditional influencer models.
• Familiarity with marketing analytics dashboards or reporting tools.
• Experience with automation tools, internal workflows, or no-code platforms.
• Curiosity about emerging platforms, formats, and cultural internet trends.

Benefits

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.
• Be inspired by our talented artists at our showcases and playbacks.