Sr. Manager, Viral Marketing at Bertelsmann-Jobs | Los Angeles, CA | $75K/yr – $85K/yr

Sr. Manager, Viral Marketing

Los Angeles, CA (Hybrid)

$75K/yr – $85K/yrSenior LevelFull time

Posted 4 weeks ago

The other 99% submit and hope. You're about to do something different.

Own platform-native, creator-led campaigns that accelerate music discovery while testing new formats and AI-backed optimization.

Platform-native campaigns and UGC to drive discovery
Turn platform trends into live experiments and scalable activations
Build lightweight creator databases and workflows to speed execution and tracking

Execute viral, UGC-driven, and platform-native campaigns designed to support music discovery and amplification.
Research, test, and help deploy new digital marketing strategies, formats, and distribution tactics.
Track, manage, and maintain databases of accounts across various sizes and niches.
Monitor performance, run structured tests across audiences and formats, and use analytics and MROI to iterate and optimize campaigns.
Identify emerging platform behaviors, trends, and discovery patterns and translate them into live executions.
Support centrally-led digital activations that serve as testing grounds for new marketing strategies.
Build lightweight workflows and internal systems that support efficient campaign execution and creator tracking.
Actively use AI tools to support creative development, testing velocity, analysis, and optimization.