Sr Manager, Social Media - Masterbrand & Creations at Mattel | El Segundo, CA | $148K/yr – $186K/yr

Mattel

Sr Manager, Social Media - Masterbrand & Creations

El Segundo, CA (On-site)

$148K/yr – $186K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own and evolve Mattel’s global social program by translating brand strategy into platform-native narratives, building evergreen entertainment-led ecosystems, and turning real-time cultural moments into engaged communities.

Translate brand strategy into platform-native social narratives across major channels.
Drive audience growth, engagement and brand relevance through innovative, community-first programs.
Use social listening and analytics to inform content decisions and editorial planning.

Job Description

Lead strategy for Mattel Masterbrand and Mattel Creations across Meta, TikTok, Reddit and YouTube.
Translate the brand strategy into platform-native social narratives.
Build always-on content ecosystems rooted in entertainment, storytelling, community engagement and franchise priorities.
Drive audience growth, engagement, sentiment and brand relevance through innovative social programming and community-first thinking.
Use social listening, performance analytics and audience insights to optimize content strategy and inform decision-making.
Stay ahead of evolving platform behaviors, algorithm changes and digital culture trends to continuously evolve Mattel’s social presence.
Collaborate with Brand Marketing, Creative, Influencer, PR, Entertainment, Digital Gaming, Toy and Consumer Product teams to develop integrated campaigns and launch moments.
Integrate social moments with Mattel brands when relevant including Barbie, Hot Wheels, Fisher Price, Uno, American Girl, Monster High and Masters of the Universe.
Identify and activate cultural moments, internet trends, fandom behavior, and emerging conversation opportunities in real time.
Lead editorial planning, creative briefs, publishing strategies, and content calendars.

8+ years of experience in social media, digital marketing, or cultural marketing within a global brand or agency environment.
Platform Expertise: Deep understanding of social platforms including Instagram, TikTok, YouTube, Reddit, and emerging social spaces.
Cultural Fluency: Has a finger on the pulse of culture with strong understanding of fandom communities, creator ecosystem, meme culture, audience behavior and emerging trends.
Proven Track Record: Demonstrated success creating culturally relevant campaigns and generating meaningful online conversation around brands.
Strategic Thinking: Forward-looking strategist who can translate high-level brand strategy into clear, actionable social plans.
Analytics: Experience using social listening and analytics tools to derive actionable insights and optimize performance.
Leadership: Strong cross-functional collaborator comfortable navigating a complex, matrixed organization.
Communication: Excellent storytelling, communication and presentation skills.