Sr. Manager SEO at Service Corporation International | Houston, TX

Service Corporation International

Sr. Manager SEO

Houston, TX (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise-scale SEO strategy and governance to grow organic traffic and revenue across 2,000+ locations.

Must-have: 7+ years in SEO with multi-language, multi-location sites and team leadership.
Standout: Own KPI dashboards, governance, and cross-functional collaboration with IT/Product.

Job Description

Responsibilities

Own Dignity Memorial’s full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth
Define KPIs and reporting frameworks that connect performance growth to revenue growth, priorities, and long-term SEO goals across all Dignity Memorial properties.
Translate corporate objectives into actionable SEO initiatives that drive measurable growth.
Partner with IT, Product, and Content teams to ensure SEO requirements are embedded into all digital projects.
Establish SEO governance — the framework of standards, processes, and accountability that ensures consistent optimization practices, protects site health, and maintains SEO quality across all locations.
Develop and maintain SEO dashboards and KPIs using GA4, GSC, etc and source new analytics tools as needed.
Define and evolve SEO KPIs to measure success across organic visibility, engagement, and lead generation.
Translate performance data into actionable insights and recommendations.
Present SEO performance and strategy updates to Marketing and Executive leadership.
Oversee on-page SEO and content improvement initiatives led by the SEO Manager.

Requirements

Bachelor’s degree required. Preferably in marketing but other majors will be considered.
Experience working with large-scale website(s) with at least 1M+ URLs.
7+ years of SEO experience with multi-language, multi-location website(s) with experience managing teams.
Experience working cross-functionally with developers, content creators, and executives
Excellent communication skills, with the ability to translate SEO insights into business outcomes.
Strong understanding of technical SEO, local SEO, and content optimization best practices.
Proficiency with tools such as GSC, GA4, Screaming Frog, and Semrush.
Proven track record driving measurable SEO growth for multi-location or enterprise-scale websites.
Expertise in international SEO and translated content management (hreflang, canonical structure, metadata translation).
Strong ability to translate data into actionable business recommendations.

Preferred

Experience leading cross-functional SEO teams and vendor partnerships.
Experience with localization workflows and multilingual content operations.

Service Corporation International

3.2 Glassdoor

Service Corporation International (NYSE:SCI), headquartered in Houston, Texas, is North America’s leading provider of death care products and services. As of September 30, 2016, SCI operates 1,531 funeral service locations and 471 cemeteries (including 262 combination locations), which are geographically diversified across 45 states, eight Canadian provinces, the District of Columbia, and Puerto Rico. Through its businesses, SCI markets the Dignity Memorial® brand which offers assurance of quality, value, caring service and exceptional customer satisfaction. For more information about Service Corporation International, please visit www.sci-corp.com. For more information about Dignity Memorial, please visit www.dignitymemorial.com. As used herein, “SCI” or the “Company” refers to Service Corporation International and all of its affiliated companies.

Founded in 1962

Houston, Texas, USA

7.2K employees (300 in marketing)

www.sci-corp.com

48% recommend to a friend

65% CEO approval