Responsibilities

• Develop and implement PPC strategies for retail products that drive sales and revenue growth.
• Manage and optimize search and shopping campaigns and product feeds across platforms such as Google Ads and Microsoft Advertising (Bing), applying deep knowledge of each platform’s features and nuances.
• Manage and optimize app campaigns across platforms such as Google Ads and Apple Search Ads (ASA), applying deep knowledge of each platform’s features and nuances.
• Use Adobe Analytics and other tools to track performance, identify improvement opportunities, and report clear, concise results and recommendations to senior leadership.
• Partner with Marketing to align PPC campaigns with broader initiatives and key retail moments (e.g., major shopping and sale events) and ensure messaging is consistent, compelling, and customer-relevant.
• Monitor industry trends and emerging PPC technologies and techniques; provide thought leadership to the broader marketing organization.
• Manage and mentor junior PPC team members, providing coaching, feedback, and support while contributing to broader marketing initiatives.
• Collaborate with Creative, Development, and E-commerce teams to optimize landing pages and ad copy for conversion, leveraging A/B testing and conversion-rate optimization best practices.
• Develop and manage PPC budgets to maintain profitability and comply with financial guidelines while identifying opportunities to scale and expand campaign efforts.
• Build ad hoc testing and performance-improvement plans to achieve revenue and efficiency targets.
• Execute ongoing optimization to improve campaign performance and identify opportunities for innovation and experimentation to stay ahead of the competition.

Requirements

• Bachelor’s degree or equivalent work experience in a related field
• 6-plus years of related experience
• Able to work a flexible schedule based on department and company needs.

Preferred

Benefits

• Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits.
• Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future.
• Prioritize your well-being with paid time off and eight paid holidays.
• Grow your career with continuous learning and leadership development.
• Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement
• Access the full menu of benefits offerings here .