Responsibilities

• Define and own the ABM strategy for enterprise targets: account segmentation, journey mapping, campaign plans, and paid ads strategy.
• Design and lead the team structure and operating model for ABM and paid, including how the sub-teams, contractors, and agencies work together, and evolve it as the org grows.
• Collaborate with Demand Gen, Sales, Sales Engineering, Customer Success, and Product teams to align on account selection, goals, and engagement cadences.
• Set the strategy and success metrics for ABM and paid, then enable the team to make the day-to-day campaign, budget, and channel decisions to hit them.
• Partner with Sales, RevOps, and Demand Gen leadership to co-define the enterprise pipeline strategy
• Build and maintain strong working relationships with Sales leadership and reps to ensure account selection and engagement plans stay tightly aligned to pipeline goals.
• Own and optimize paid media agency relationships, setting goals, managing output quality, and ensuring agency execution aligns with pipeline objectives.
• Create tailored messaging, creative, targeting, and campaign structure in collaboration with in-house and agency partners.
• Measure, report, and optimize account-level performance (pipeline, opportunity creation, revenue influenced, ACV, and pipeline velocity).
• Build AI-powered workflows and processes that support fast, iterative campaign testing, optimization, and scale.

Requirements

• You have 6+ years of experience in ABM, enterprise demand-generation marketing, performance marketing, or an equivalent field.
• You're comfortable working with Sales, RevOps, Demand Gen, and creative/agency partners to align on target-account lists and engagement plans.
• You've executed multi-touch ABM campaigns (email, ads, events, personalized outreach, direct mail, etc.) and you're driven by measurable outcomes.
• You understand account-level metrics (engagement, pipeline, conversion) and iterate campaigns based on data.
• You have hands-on experience managing large-scale paid advertising budgets and agency relationships across both self-serve and enterprise motions (paid search, paid social, etc.).
• You have an AI-forward mindset. You actively use AI tools (LLMs, automation platforms, AI-powered analytics) to increase speed, quality, and leverage in your work, and can point to specific systems you've built, not just tools you've tried.
• You have direct people management experience, including managing individual contributors and external agency or contractor relationships, and you're energized by growing a small team into a larger one over time.
• You thrive in a remote, autonomous environment and communicate clearly with cross-functional teams.