Responsibilities

• Own and execute paid social strategy across Meta, TikTok, and emerging channels, managing budgets to drive customer acquisition and efficiency
• Monitor and optimize campaign, audience, and creative performance; scale winners and address underperformance
• Lead experimentation across audiences, creative, messaging, and bidding to drive continuous performance improvement
• Analyze performance across attribution models to identify growth drivers and translate insights into actionable strategies
• Build and maintain reporting, dashboards, and measurement frameworks in partnership with analytics teams
• Collaborate with Creative, Studio, and Production teams to develop high-performing assets and ensure strong creative-platform fit
• Maintain a high volume of creative testing to support growth
• Partner cross-functionally with Merchandising, Product, and Data teams to align on priorities, improve measurement, and support key initiatives
• Communicate performance insights and growth opportunities to leadership
• Identify and test new growth opportunities across channels, formats, and audience strategies; continuously improve experimentation frameworks

Requirements

• 6+ years of experience in performance marketing or paid social growth
• Deep expertise managing Meta Ads (Facebook and Instagram) at scale, with ROAS/CPA pressure
• Experience managing Tiktok, Pinterest, Youtube, and other paid social channels
• Strong analytical skills and experience working with attribution models and performance data
• Proven ability to manage and optimize large paid media budgets
• Experience driving performance creative testing and working closely with creative teams
• Highly data-driven mindset with strong operational execution
• Comfortable operating in a fast-paced, high-growth environment