Responsibilities

• Serve as the client-facing point of contact for Paid Search strategies.
• Develop, execute, and manage Google Ads & Microsoft Ads tactics for the client portfolios on a day-to-day basis.
• Take responsibility for all client deliverables, campaign performance, and Reporting.
• Regularly communicate with clients through weekly video calls and emails.
• Demonstrate knowledge of both e-commerce and lead generation strategies.
• Establish strong interpersonal relationships with clients.
• Effectively tell a story from the data in clients' accounts.
• Professionally overcome objections via email or calls.
• Be accountable for thought leadership activities with clients and internally, proposing new topics and championing creative strategic thinking.
• Own the client relationship, aiming for high satisfaction and retention.
• Work at all levels with an eye for detail to achieve quality & process goals, actively translating Hawkes' core values into everyday practices.

Requirements

• 3-4+ years of experience in a Paid Search or Paid Media-related position managing Accounts.
• Build, launch, and continuously monitor/optimize Google Ads, Microsoft Ads, and other Paid Search platforms toward client-driven KPIs such as CPL, ROAS, etc.
• High level of emotional intelligence.
• Ability to provide thought leadership within the search landscape.
• Perform A/B testing.
• Strong verbal and written communication skills.
• Highly experienced in retargeting strategies and tactics.
• Ability to work both independently and in a team environment.
• Impeccable time management skills, including the ability to handle multiple direct reports, projects, and ongoing operational tasks, while effectively managing changing internal and client-facing priorities.
• Highly experienced with audience creation and segmentation, messaging, scaling and budgeting.
• Can execute and teach manual bidding for conversions and standard events, ad fatigue and refresh, and general account/campaign optimization.
• Approaches all challenges as new learning and growth opportunities, with a Solution-oriented mindset.
• Makes novel and innovative contributions to refine and improve channel onboarding and launch processes based on new platforms and media/market trends, executions, ideologies, etc.
• Possess solid knowledge of campaign structure, bidding strategies, and feed optimization, offline conversion tracking, advanced remarketing, attribution, etc.
• Demonstrate a solid understanding of metrics such as MER, ROAS, CPA, etc.

Preferred

• Broad understanding of all Paid Search functions, fluency in at least 2 Hawke preferred systems.
• Knowledge of targeting strategies based on product SKUs, conditional logic & predictive analytics.
• Demonstrate automation building, segmentation, AB testing, data analysis, and creative strategic thinking skills.
• Understands best practices for campaign/full funnel setup, pixel implementation, testing methodologies, segmentation, deliverability, and reporting.
• Manage client expectations, assist in project management, research, audience and strategy definition, and other Amazon responsibilities. Track and analyze weekly, monthly, quarterly, and annual KPI’s.

Benefits

• Health and Wellness
• Medical, Dental and Vision Coverage
• Health Savings Account (HSA) or Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• Financial Benefits
• Competitive Base Salary
• 401(k) with Company Match
• Life and Disability Insurance
• Time Off
• Unlimited Paid Time Off (PTO)
• Paid Holidays
• Paid Paternal/Maternal Leave
• Growth and Development
• Ongoing Training and Learning Opportunities
• Career Path Progression